Earned Media Associate — Consumer Brands & Trends

Resolute Digital, a Weber Shandwick Company; Chicago, Northern (IL, KY); Hybrid; USD 50,000 - 55,000; Full time

Job summary

Weber Shandwick is seeking an Associate, Earned Media to join our Integrated Media team in the Central Region. You will support campaign development and execution for integrated campaigns, events and partnerships, driving awareness, reach and engagement for multiple clients.

The ideal candidate brings consumer brand experience and is deeply immersed in consumer culture. They also bring a strong point of view on what’s trending across media, social platforms, and the broader cultural landscape.

Qualifications

• 1+ years of public relations experience at an agency or in-house.
• Consumer brand experience strongly preferred.
• Excellent communication/presentation skills; verbal and written.
• Strong attention to detail and project management skills.
• Ability to multi-task effectively and work within tight deadlines.
• Ability to work independently and as part of a team.

Responsibilities

• Serves as a key integrated team member in support of national and global campaigns, including developing and maintaining action plans, goals and objectives, media materials and campaign strategies in collaboration with and support from senior team members
• Generates ideas and drafts materials (e.g., announcements, written content, press Q&A, proposals and reports), across a range of consumer and corporate programs
• Research media topics, cultural trends, important issues, and the media landscape in support of new assignments and projects
• Attends client events and manages on-site media and influencers at local and national events
• Maintains a keen interest in current news and cultural trends; proactively shares insights with teams and clients to inform plans, strategies and activations
• Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Actively engages in daily client communication and manages detailed tasks with the account and client teams
• Develops and manages project timelines, call agendas and recaps as well as integrated weekly action plans to ensure all deadlines on client programs are met
• Is highly collaborative and thrives in an environment where they work with a range of more junior and senior team members

Skills

Public relations

Communication skills

Project management

Media relations

Job description

Weber Shandwick is seeking an Associate, Earned Media to join our Integrated Media team in the Central Region. You will support campaign development and execution for integrated campaigns, events and partnerships, driving awareness, reach and engagement for multiple clients.

The ideal candidate brings consumer brand experience and is deeply immersed in consumer culture. They also bring a strong point of view on what’s trending across media, social platforms, and the broader cultural landscape.