Senior Manager, E-Commerce

On Location Events; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

On Location Events is seeking an Ecommerce Sr. Manager to own day-to-day site execution, optimization, and merchandising for premium hospitality sites.

You will drive conversion, ensure homepage/category refresh cadence, and align with design, marketing, and leadership teams to deliver measurable business impact. The role requires 5+ years of ecommerce experience and hands-on work with CMS platforms, analytics tools, and A/B testing.

Qualifications

• 5+ years of ecommerce experience managing site operations, merchandising, and conversion optimization.
• Translate insights into action-driving improvements that lift traffic, engagement, and conversions.
• Hands-on experience with ecommerce CMS platforms, analytics tools, and A/B testing frameworks.
• Strong understanding of UX/UI, digital merchandising, and SEO fundamentals.
• Ability to collaborate with marketing, creative, product and tech teams to deliver on-brand digital experiences.

Responsibilities

• Oversee daily site operations and ensure ecommerce properties meet monthly conversion and revenue goals.
• Monitor GA4 and Amplitude dashboards; deliver actionable insights weekly.
• Define and execute ongoing A/B and multivariate testing to improve user flow and CTAs.
• Coordinate with Tech on bug fixes, enhancements, and platform stability.
• Maintain biweekly homepage and category refresh cadence featuring key packages and milestones.
• Collaborate with UX/Design to implement merchandising modules.
• Partner with Marketing to align campaigns and drive conversions from paid traffic to site.
• Deliver weekly performance snapshots of KPIs across site and content modules.
• Provide insight-driven commentary on drivers of performance and optimization opportunities.

Skills

Ecommerce Ops

Analytics-driven

CMS platforms

A/B testing

UX/UI

Merchandising

SEO basics

Cross-channel measurement

Cross-functional collaboration

GA4

Tools

GA4

Job description

Who We Are

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Role Overview

The Ecommerce Sr. Manager will own day-to-day site execution, optimization, and merchandising for On Location's premium hospitality sites. This role is critical in driving conversion, ensuring homepage and category refresh cadence, and maintaining cross-functional alignment across design, marketing, and leadership teams.

Core Responsibilities

Site Performance & Optimization

• Oversee daily site operations and ensure all ecommerce properties meet monthly conversion and revenue goals.
• Monitor GA4, and Amplitude dashboards; deliver actionable insights weekly.
• Define and execute ongoing A/B and multivariate testing to improve user flow, CTAs, and trust signals.
• Manage coordination with the Tech team on bug fixes, enhancements, and platform stability.

Site Merchandising & Content Execution

• Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences, and event milestones.
• Collaborate with UX and Design to implement merchandising modules (e.g., Trending Packages, Top Experiences, Official Access).
• Partner with Creative and Marketing to develop landing pages and digital assets, managing the review and approval process with senior leadership to ensure alignment on messaging, creative direction, and strategic priorities before deployment.

Cross-Functional Collaboration

• Partner with Marketing, Paid media and CRM to align campaigns and drive conversion from email and paid traffic to site.
• Work closely with Design, Brand, and Content teams to maintain consistency with On Location's premium visual identity and tone.
• Coordinate with Product/Tech on the ecommerce roadmap, prioritizing enhancements that deliver measurable business impact.
• Facilitate creative and stakeholder reviews—collating feedback, presenting updates, and securing final approvals as needed

Analysis & Reporting

• Deliver weekly performance snapshots highlighting key ecommerce and engagement KPIs, including: Traffic & Conversion Metrics: sessions, users, transactions, conversion rate (CVR), average order value (AOV), and revenue performance.
• Funnel & Checkout Insights: add-to-cart rate, cart abandonment, and checkout drop-off trends.
• Engagement Indicators: bounce rate, pages per session, session duration, and click-through rates across homepage, category, and product modules.
• Top Performing Content: best-selling packages, high-converting landing pages, and modules driving the most engagement.
• Provide insight-driven commentary on drivers of performance and areas for optimization across merchandising, UX, and acquisition channels.
• Track key metrics across all sites and flag performance risks or emerging opportunities early.
• Partner with Analytics, Marketing, Paid Media and CRM teams to connect on-site behavior with campaign performance, lead quality, and conversion-to-deposit outcomes.

Requirements

• 5+ years of ecommerce experience managing site operations, merchandising, and conversion optimization
• Proven ability to translate insights into action-driving measurable lifts in traffic, engagement, and conversion through UX, content, and merchandising improvements.
• Hands-on experience with ecommerce and CMS platforms, analytics tools, and A/B testing frameworks.
• Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals, and cross-channel performance measurement.
• Skilled collaborator who can partner with marketing, creative, product, and tech teams to deliver aligned, on-brand digital experie