Senior Manager, DTC Retention & Lifecycle Growth

Socket.dev; California (MO); Hybrid; USD 125,000 - 135,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare coverage

401(k) with company match

Paid parental leave

Product discounts

Job summary

JuneShine Brands is seeking aRetention Marketing Lead to own email, SMS, subscription, and loyalty programs end-to-end. You will drive the retention roadmap, analyze cohorts, and partner with CX and brand to ensure cohesive messaging across channels.

The role supports Stay AI and Shopify-powered infrastructure, with a strong emphasis on data-driven decisions and growth through renewals and lifetime value. The ideal candidate has 4+ years in DTC retention, proven churn interventions, and hands-on

Qualifications

• 4+ years in DTC retention/l lifecycle marketing
• Hands-on ownership of email and SMS programs
• Experience with subscription or replenishment business
• Ability to write clear briefs for agencies
• Proven cross-functional collaboration without direct authority
• Experience with cohort/retention analysis in a BI tool

Responsibilities

• Own the customer journey from first order through repeat, subscription, churn, and winback
• Set retention roadmap and run a continuous test plan across flows, offers, creative, timing
• Build and report retention dashboard: churn, repeat rate, cohort retention, LTV
• Partner with CX and brand/paid to align acquisition and retention messaging
• Turn new product launches into repeat purchase moments via cross-sell and add-ons
• Direct strategy, segmentation, deliverability, testing and reporting end-to-end with agency

Skills

DTC retention marketing

Email marketing

SMS marketing

Cohort analysis

Tools

Klaviyo

Attentive

Stay AI

Shopify Plus

Rebuy

GA4

Job description

JuneShine Brands is seeking aRetention Marketing Lead to own email, SMS, subscription, and loyalty programs end-to-end. You will drive the retention roadmap, analyze cohorts, and partner with CX and brand to ensure cohesive messaging across channels.

The role supports Stay AI and Shopify-powered infrastructure, with a strong emphasis on data-driven decisions and growth through renewals and lifetime value. The ideal candidate has 4+ years in DTC retention, proven churn interventions, and hands-on