Senior Manager, Downstream Marketing - Enabling Technologies (Hybrid)

Stryker; Portage (MI); On-site; USD 136,000 - 226,000; Full time

Job summary

Stryker is seeking a Sr. Manager, Downstream Marketing to develop and direct marketing programs for the Neurosurgical portfolio. The role involves compiling market research, shaping product direction, and overseeing advertising, packaging, pricing, budgets, and future product development to manage the lifecycle.

You will lead a team and drive segmentation, targeting, and positioning while building relationships with industry leaders to influence cross-functional outcomes.

Qualifications

• Bachelor’s degree required and 10+ years of work experience.
• Strong presentation, analytical, and interpersonal communication skills.
• Experience in medical device or marketing/sales is preferred.

Responsibilities

• Lead the portfolio strategy and manage lifecycle of the Neurosurgical portfolio.
• Develop and execute marketing plans including segmentation, messaging, pricing, and budgeting.
• Collaborate across functions to implement breakthrough solutions and drive engagement.
• Develop employees through coaching, performance reviews, and policy implementation.
• Build relationships with industry thought leaders and key institutions.

Skills

Presentation skills

Interpersonal communication

Analytical thinking

Project management

Microsoft Office

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

As a Sr. Manager, Downstream Marketing, you will develop and direct marketing programs for our Neurosurgical portfolio. You will compile and evaluate research on the market's product requirements and identify enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans, and future product development, to manage a product or product category's life cycle.

What you will do:

• Lead the team responsible for the product or portfolio strategy
• Be responsible for the marketing plan: its creation and execution
• Challenge the team to employ appropriate segmentation, targeting, and positioning methods
• Identify opportunities to modify pricing strategy based on market conditions and product lifecycle
• Understand P&L
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
• Establish metrics to determine if marketing objectives have been effective in driving customer engagement
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching, developing and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
• Responsible and accountable for actions promoting an environment that fosters personal growth and development

What you need (Required):

• Bachelor’s degree required
• 10+ years of work experience required

Preferred Qualifications (Strongly desired):

• MBA preferred
• 7+ years of medical device or marketing/sales experience preferred
• 4+ years of people management experience preferred
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

United States of America Pay Range:

• USN: $135,600 - $225,900 USD Annual

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