Sr. Product Manager, North America Downstream Marketing

Terumo Neuro; Aliso Viejo (CA); On-site; USD 136,000 - 178,000; Full time

Job summary

Terumo Neuro in California is seeking a marketing leader to drive execution of global marketing strategies for their product line(s) and lead launches to physicians and global field teams.

You will collaborate with Sales, Clinical Research and Training to develop strategic plans, demand forecasts, and educational programs, while guiding a team and advancing competitive differentiation in a dynamic market.

Responsibilities

• May manage team members in their assigned areas of responsibility and day-to-day activities.
• Develop and implement individual development plans for each direct report.
• Possess technical, competitive, clinical, and environmental expertise in all aspects of assigned products and therapeutic areas.
• Maintain clear understanding of market trends, Terumo Neuro products’ competitive advantage, new or disruptive technologies, and competitive products and strategies.
• Develop and implement strategic and tactical marketing plans, sales training materials, marketing collateral and brand strategy for assigned products, new products, and line extensions for global field teams to increase market share and address competition in their respective areas.
• Develop and maintain demand forecast.
• Contribute to development of marketing strategy for product development pipeline and develop marketing requirements for new products.
• Lead tactical execution and contribute to the development of educational programs for customers and global field teams.
• Build strong partnerships and work closely with Sales, Clinical Research and Training teams to execute podium and publication strategy with key opinion leaders.

Job description

Position Overview

Responsible for leading execution of marketing activities and contributing to the development of a fully integrated global marketing strategy for their product line(s), establishing successful relationships and working effectively with physicians, healthcare professionals, global sales and distribution teams, and internal cross-functional stakeholders. Execute short- and long-term marketing strategies and tactics for existing and new products. Lead launch of new products and programs to the physician community and the Global Field Sales and Distribution teams. Serve as marketing lead on cross-functional product development team(s). Lead and contribute to projects with strategic and tactical execution to drive competitive advantage and maximize sales and profit opportunities.

Job duties:

• May manage team members in their assigned areas of responsibility and day-to-day activities.
• Develop and implement individual development plans for each direct report.
• Possess technical, competitive, clinical, and environmental expertise in all aspects of assigned products and therapeutic areas.
• Maintain clear understanding of market trends, Terumo Neuro products’ competitive advantage, new or disruptive technologies, and competitive products and strategies.
• Develop and implement strategic and tactical marketing plans, sales training materials, marketing collateral and brand strategy for assigned products, new products, and line extensions for global field teams to increase market share and address competition in their respective areas.
• Develop and maintain demand forecast.
• Contribute to development of marketing strategy for product development pipeline and develop marketing requirements for new products.
• Lead tactical execution and contribute to the development of educational programs for customers and global field teams.
• Build strong partnerships and work closely with Sales, Clinical Research and Training teams to execute podium and publication strategy with key opinion leaders.
• Participate in evaluation of new areas of investment for Terumo Neuro as appropriate.
• Travel to customer sites/labs to observe and support clinical cases, simulator activities and visit physicians.
• Comply with applicable Laws and Regulations, adhere to Quality Management System processes and requirements as well as demonstrate Ethics and Integrity in all matters and at all levels throughout the organization.
• Perform additional duties as assigned.

Job ID 14749BR

Salary Range:

$135,529 - 177,881 (Financial compensation packages may be higher/lower than listed, & will ultimately depend on factors including relevant experience, internal equity, skillset, knowledge, geography, education, business needs and market demand)