Sr Manager - Digital Marketing Campaigns, Global Digital Health

Alcon; Fort Worth (TX); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Flexible time off

Travel up to 10%

Job summary

Alcon seeks a Sr. Manager, Digital Marketing Campaigns, Global Digital Health, to lead cross‑functional digital marketing initiatives from Fort Worth.

You will drive customer journeys, optimize content for conversions, and manage multi-channel campaigns across emails, texts, in‑app messages and social touchpoints. You will apply advanced analytics, A/B tests, privacy considerations, and CRM tool expertise to improve ROI and patient education materials while collaborating with Global and Regional

Qualifications

• Bachelor's Degree or equivalent directly related experience.
• Fluent reading/writing English.
• 7+ years of relevant experience.

Responsibilities

• Oversee multiple Global digital marketing projects driving demand and traffic.
• Optimize website content for search, AI search/LLMs and conversions.
• Manage email, text, in app messages and social journeys.
• Develop and publish web content such as blogs, videos, and FAQs.

Skills

CRM platforms

Marketing Cloud

Braze

A/B testing

Analytics

Customer journeys

Stakeholder management

Digital marketing strategy

Education

Bachelor's Degree

Tools

CRM systems

Job description

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?

The Sr. Manager, Digital Marketing Campaigns, Global Digital Health, supports MARLO and in the future ADI and myAlcon.com customer lifecycle management. The role includes content creation, customer journey mapping and creation of push activities in Alcon's CRM systems, delivering improvements to customer experience, retention and ROI through increase car value / range penetration.

This role is on-site in our Fort Worth, Texas location and a typical day would include:

• Oversee multiple Global digital marketing projects to drive customer demand and traffic, ensuring alignment with strategic and commercial goals.
• Optimize website content for search, AI Search/LLMs and conversion metrics
• Manage email, text, in app messages and social media customer journeys.
• Develop and publish web content such as blogs, videos, and product information FAQs etc.
• Convert website visitors through on-site experience and usability improvements
• Create Customer Relationship Management programs and deploy targeted patient & professional education materials.
• Lead digital marketing activity, demonstrating strong project management and influencing / stakeholder management abilities.
• Drive & optimize digital activities to support Alcon Digital Product & Global/Regional Franchise KPIs.
• Collaborate cross-functionally across Digital Health and Global and Regional Franchise teams to ensure cohesive marketing strategies that align with their OKRs.
• Understand local market nuances and apply to Global thinking and approaches
• Make key decisions affecting project outcomes.
• Apply advanced knowledge of digital marketing strategies and tools, using proficiency in digital marketing platforms, data management, privacy & consent and analytics.
• Apply learned experienced to CRM systems such as Marketing Cloud or Braze to optimize efficiencies and outcomes.
• Proven skills in plotting and developing customer journeys that deliver commercial results and experience impacts.
• Expert in understanding trigger data used to drive campaign activities.
• Expert in using data to understand and refine campaign performance, performance tracking, A/B testing, personalization.
• Proven skills in cross functional collaboration and influencing.

What You'll Bring to Alcon:

• Bachelor's Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
• The ability to fluently read, write, understand and communicate in English
• 7 Years of Relevant Experience

How You Can Thrive at Alcon:

• See your career like never before with focused growth and development opportunities
• Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
• Alcon provides a robust benefits package including health, life, retirement, flexible time off and much more.
• Travel - up to 10%
• Relocation - No
• Sponsorship - No

Alcon Careers

See your impact at alcon.com/careers

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [e-mail] and let us know the nature of your request and your contact information.