Digital Shelf Content & Operations Lead

Campbellsoup; New Jersey; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Disability Insurance

AD&D

Life Insurance

401(k) Matching

PTO & Holidays

On-site Fitness Center

On-site Childcare

Company Store

Volunteer Matching

ERGs

Job summary

Campbell's is seeking a Senior Manager, Digital Shelf Content & Operations to lead end-to-end digital content across our brands and priority retailers. You will ensure complete, accurate, and timely product content from kickoff to maintenance.

You will collaborate across Brand Marketing, Sales, eCommerce, IT, Regulatory, and retailers to optimize content strategy, performance, and readiness for innovation and packaging updates.

Qualifications

• Bachelor's degree in marketing, business, analytics, eCommerce, communications, or a related field.
• Eight or more years of experience in eCommerce, digital shelf, CPG marketing, category management, content operations, or a related discipline.
• Experience managing content across major retailers such as Amazon, Walmart, Target, Kroger, and Instacart.
• Experience with platforms such as Salsify, Syndigo, PIM, DAM, GDSN, or retailer portals.
• Experience establishing KPIs, analyzing performance, and leading cross-functional initiatives.

Responsibilities

• Own the digital shelf content strategy, operating model, and roadmap.
• Establish and report KPIs, including on-time activation, content accuracy and completeness, enhanced content coverage, search visibility, ratings and reviews, issue resolution, and priority SKU readiness.
• Analyze performance by SKU, brand, retailer, and category to identify gaps and recommend actions.
• Develop retailer-specific content strategies based on search trends, retailer capabilities, shopper behavior, and competitive activity.
• Manage the content process from item kickoff and asset collection through syndication, publication, validation, and maintenance.
• Establish clear timelines, ownership, service levels, and escalation processes.

Skills

eCommerce

Digital Shelf

CPG marketing

Category management

Content operations

Analytics

Education

Bachelor's degree in marketing, business, analytics, eCommerce, communications, or a related field

Tools

Salsify

Syndigo

PIM

DAM

GDSN

Retailer portals

Job description

Campbell's is seeking a Senior Manager, Digital Shelf Content & Operations to lead end-to-end digital content across our brands and priority retailers. You will ensure complete, accurate, and timely product content from kickoff to maintenance.

You will collaborate across Brand Marketing, Sales, eCommerce, IT, Regulatory, and retailers to optimize content strategy, performance, and readiness for innovation and packaging updates.