Senior Manager, Digital Media & CRM Strategy

Walmart; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Stock purchase plan

Paid time off

Job summary

Walmart in San Bruno, CA seeks Senior Manager, Digital Media to lead CRM strategy and cross-functional initiatives across Marketing, Product, Engineering, and Analytics. You will shape portfolios, drive personalization, and scale capabilities for long-term CRM impact.

Responsibilities include defining channel strategies, prioritizing roadmaps, and owning measurement and governance to improve customer experience, visits, GMV, and loyalty.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; 3+ years in marketing or related field.
• Or 5+ years in marketing or related field.

Responsibilities

• Define CRM portfolio and channel strategies balancing customer needs and business goals.
• Prioritize roadmaps, campaigns, experiments, and customer‑experience enhancements.
• Own performance narratives, measurement frameworks, and improvement plans using analytics.
• Lead scalable CRM capability development and cross‑functional delivery across Product, Engineering, Operations, Data Science, agencies, and vendors.
• Advance personalization, lifecycle engagement, cross‑channel data use, automation, and responsible AI adoption.
• Set strategic direction, coach talent, strengthen governance and operating practices, and present CRM recommendations to senior stakeholders.

Skills

Digital media strategy

Data analysis

Campaign management

Cross-functional leadership

Email/push marketing

Stakeholder influence

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM software

Job description

Walmart in San Bruno, CA seeks Senior Manager, Digital Media to lead CRM strategy and cross-functional initiatives across Marketing, Product, Engineering, and Analytics. You will shape portfolios, drive personalization, and scale capabilities for long-term CRM impact.

Responsibilities include defining channel strategies, prioritizing roadmaps, and owning measurement and governance to improve customer experience, visits, GMV, and loyalty.