(USA) Senior Manager, Digital Media

Walmart; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Stock purchase plan

Paid time off

Job summary

Walmart in San Bruno, CA seeks Senior Manager, Digital Media to lead CRM strategy and cross-functional initiatives across Marketing, Product, Engineering, and Analytics. You will shape portfolios, drive personalization, and scale capabilities for long-term CRM impact.

Responsibilities include defining channel strategies, prioritizing roadmaps, and owning measurement and governance to improve customer experience, visits, GMV, and loyalty.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; 3+ years in marketing or related field.
• Or 5+ years in marketing or related field.

Responsibilities

• Define CRM portfolio and channel strategies balancing customer needs and business goals.
• Prioritize roadmaps, campaigns, experiments, and customer‑experience enhancements.
• Own performance narratives, measurement frameworks, and improvement plans using analytics.
• Lead scalable CRM capability development and cross‑functional delivery across Product, Engineering, Operations, Data Science, agencies, and vendors.
• Advance personalization, lifecycle engagement, cross‑channel data use, automation, and responsible AI adoption.
• Set strategic direction, coach talent, strengthen governance and operating practices, and present CRM recommendations to senior stakeholders.

Skills

Digital media strategy

Data analysis

Campaign management

Cross-functional leadership

Email/push marketing

Stakeholder influence

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM software

Job description

Position Summary...

What you'll do...

Role summary:

The Senior Manager, Digital Media, leads the development and execution of strategic digital marketing initiatives to drive business growth and operational excellence. Lead the strategy and evolution of significant CRM engagement portfolios, channel, and strategic workstreams, with accountability for both current business performance and the development of scalable capabilities that advance the broader CRM program. Independently & under direction identify and prioritize growth opportunities, shape cross-functional roadmaps, and lead complex initiatives across Marketing, Product, Engineering, Analytics, and business partners. Provide functional leadership and strategic direction to strengthen customer experience, visits, GMV, and long-term CRM effectiveness.

About the team:

The CRM team delivers coordinated lifecycle strategies across multiple channels to enhance the customer journey and strengthen Walmart brand loyalty. Focused on building a customer-centric CRM operating system, the team leverages advanced intelligence to anticipate individual customer needs and orchestrate every interaction with precision. This approach fosters trust, reduces effort, and creates lasting loyalty. The team collaborates cross-functionally to implement strategic initiatives, optimize performance, and continuously improve processes, ensuring alignment with business goals and delivering measurable results in digital media and customer relationship management.

What you'll do:

• Define CRM portfolio and channel strategies that balance customer needs, commercial goals, and long-term capability investments.
• Prioritize roadmaps, campaigns, experiments, and customer‑experience enhancements based on impact, feasibility, and tradeoffs.
• Own performance narratives, measurement frameworks, and improvement plans; translate analytical evidence into strategic decisions.
• Lead scalable CRM capability development and complex cross‑functional delivery across Product, Engineering, Operations, Data Science, agencies, and vendors.
• Advance personalization, lifecycle engagement, cross‑channel data use, automation, and responsible AI adoption.
• Set strategic direction, coach talent, strengthen governance and operating practices, and represent CRM recommendations to senior stakeholders.

What you'll bring:

• Extensive experience in digital media strategy and campaign management within complex business environments.
• Proven ability to analyze data and leverage insights to optimize marketing strategies and performance.
• Strong skills in resource allocation to maximize campaign effectiveness.
• Expertise in customer relationship management and email/push marketing to enhance engagement and retention.
• Demonstrated leadership in developing teams, setting performance standards, and driving continuous improvement.
• Ability to collaborate cross‑functionally, communicate effectively, and influence stakeholders to achieve business objectives.
• Commitment to upholding company policies, ethics, and operational excellence while fostering adaptability and innovation.

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart (https://one.walmart.com/) .

The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

Minimum Qualifications...

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross‑functional team

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.