Senior Manager, Digital Media & CRM Strategy

Walmart Inc.; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Health benefits: medical, vision, and,

401(k) and stock purchase

Life insurance

PTO including sick and parental leave

Discounts and education benefits

Job summary

Walmart Inc. in the San Bruno area is seeking a Senior Manager, Digital Media to lead the development and execution of strategic digital marketing initiatives.

You will shape CRM strategies across portfolios, channels, and workstreams, driving growth and scalable capabilities that enhance customer experience, visits, GMV, and long-term CRM effectiveness. The role involves coordinating with Marketing, Product, Engineering, Analytics, and business partners to optimize performance, with a focus on

Qualifications

• Bachelor’s degree in Marketing, Business, or related field OR 5 years’ experience in marketing.
• 3 years’ experience in marketing or related field.

Responsibilities

• Define CRM portfolio and channel strategies that balance customer needs, commercial goals, and long-term capability investments.
• Prioritize roadmaps, campaigns, experiments, and customer-experience enhancements based on impact, feasibility, and tradeoffs.
• Own performance narratives, measurement frameworks, and improvement plans; translate analytical evidence into strategic decisions.
• Lead scalable CRM capability development and cross-functional delivery across Product, Engineering, Operations, Data Science, agencies, and vendors.
• Advance personalization, lifecycle engagement, cross-channel data use, automation, and responsible AI adoption.
• Set strategic direction, coach talent, strengthen governance and operating practices, and represent CRM recommendations to senior stakeholders.

Skills

Digital media strategy

Campaign management

Data analysis

Resource allocation

CRM

Team leadership

Cross-functional work

Personalization

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Walmart Inc. in the San Bruno area is seeking a Senior Manager, Digital Media to lead the development and execution of strategic digital marketing initiatives.

You will shape CRM strategies across portfolios, channels, and workstreams, driving growth and scalable capabilities that enhance customer experience, visits, GMV, and long-term CRM effectiveness. The role involves coordinating with Marketing, Product, Engineering, Analytics, and business partners to optimize performance, with a focus on