Senior Manager, Digital Growth: SEO, AEO & Affiliates

Walmart; Bentonville (AR); On-site; USD 90,000 - 234,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Stock purchase

Job summary

Walmart is seeking a Senior Manager, Digital Media to lead the strategy and execution for SEO, AEO, and affiliates across Walmart Business Growth Marketing. You will own technical SEO roadmaps, run AI-powered experiments, and drive growth with cross-functional teams, vendors, and senior leadership.

The role requires deep technical SEO expertise, strong analytics, and the ability to translate insights into scalable requirements, delivering measurable business impact across the ecommerce ecosystem.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field with 3 years’ experience, or 6 years’ experience in Marketing, Business Administration, or related field.

Responsibilities

• Lead Walmart Business’s AEO and technical SEO strategy across traditional and AI-powered search.
• Run experiments that improve discoverability and qualified traffic.
• Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
• Identify technical opportunities, define business requirements, and guide implementation.
• Establish KPIs, measurement frameworks, and reporting to demonstrate business impact.
• Manage agency and vendor partners to ensure high-quality execution.
• Communicate insights, progress, and recommendations to senior leadership.
• Monitor evolving search behaviors, technologies, and platform changes to identify new growth opportunities.

Skills

SEO strategy

AEO strategy

Affiliate marketing

Technical SEO

Cross-functional leadership

Analytics

Agency/vendor management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Walmart is seeking a Senior Manager, Digital Media to lead the strategy and execution for SEO, AEO, and affiliates across Walmart Business Growth Marketing. You will own technical SEO roadmaps, run AI-powered experiments, and drive growth with cross-functional teams, vendors, and senior leadership.

The role requires deep technical SEO expertise, strong analytics, and the ability to translate insights into scalable requirements, delivering measurable business impact across the ecommerce ecosystem.