Senior Director, Customer Marketing - Hybrid Growth

Imprivata

Waltham (MA)

Hybrid

USD 288,000 - 313,000

Full time

14 days+

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Job summary

Imprivata is seeking a Sr. Director, Customer Marketing to lead our global customer marketing function. You will drive programs that strengthen retention, deepen engagement, build advocacy, and expand opportunities, reporting to the CMO.

You’ll lead a team responsible for advocacy, executive programs, storytelling, references, and expansion initiatives, partnering with Sales and CS to align health, renewals, and growth. Enterprise tech and cybersecurity experience are preferred.

Qualifications

Bachelor's degree in Marketing, Business, or related field required.

Responsibilities

Lead customer marketing strategy and operating model to connect to GRR, NRR, and expansion.
Coach and develop a high-performing team with accountability and collaboration.
Scale customer advocacy, case studies, testimonials, and references to support growth.
Own and optimize customer review programs across G2 and peer platforms.
Align marketing programs with Sales, CS, Product Marketing, and exec leadership.
Translate customer outcomes into compelling narratives for market-facing materials.
Build executive engagement programs with CISOs, CIOs, and other leaders.
Establish a measurement framework linking marketing to GRR/NRR and revenue growth.
Drive continuous improvement through analytics and experimentation.