Senior Manager, Design to Value — Remote Strategy

The Hershey Company; Hershey (PA); Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health & Wellbeing: Medical, dental, &

Wellness programs

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking a Senior Manager for Design to Value to lead strategic product renovations and value initiatives that drive revenue growth and margin productivity. You will partner with Marketing, R&D, and Commercial teams to translate priorities into executable roadmaps.

Responsibilities include leading Design to Value sprints, conducting consumer and commercial analyses, and guiding cross-functional workshops with executives to drive decisive actions.

Qualifications

• Minimum 7–10 years commercial, marketing, or strategy experience in CPG or consulting preferred
• Value cases and initiatives with material financial, productivity, or capability impact
• Experience leading initiatives with high ambiguity and evolving priorities requiring structured problem solving
• Strong analytical and problemsolving skills; ability to translate strategy into execution
• Proven ability to influence without authority and manage senior cross-functional stakeholders

Responsibilities

• Strategic activation & Value Creation: Lead product & portfolio renovation programs aligned to Hershey's enterprise strategy and long-term value priorities
• Translates strategic priorities into clearly defined initiatives, roadmaps, and execution plans
• Ensures initiatives are structured to deliver measurable financial and operational outcomes
• Initiative Leadership: Owns day-to-day leadership of Design to Value sprint initiatives and capability builds
• Drives consumer & commercial analysis to understand pain points and prioritize solutions
• Facilitate cross-functional workshops with executive leaders that drive decisive action on priorities
• Cross-Functional Influence & Stakeholder Leadership: Acts as a connective leader across Strategy, Marketing, R&D, and Commercial teams
• Influences outcomes without direct authority by aligning stakeholders around enterprise value and priorities
• Prepares clear, decision-ready materials for executive leaders, synthesizing complex tradeoffs and recommendations
• Value Realization & Performance Management: Partners with Commercial, Finance, and Strategy teams to quantify consumer and business value creation
• Identifies risks to value delivery and drives corrective actions
• Drives governance and reporting (e.g., scorecards, Steering Committee materials)
• Design to Value Standards & Capability Building: Serves as a practitioner and coach of Design to Value approach, tools, and ways of working
• Supports training, enablement, and change efforts
• Captures lessons learned to continuously improve how Hershey designs and scales capabilities

Skills

Strong analytical and problem solving

Influence without authority

Cross-functional leadership

Education

Bachelor's Degree in Business Administration, Marketing, or Engineering

MBA preferred

Job description

The Hershey Company is seeking a Senior Manager for Design to Value to lead strategic product renovations and value initiatives that drive revenue growth and margin productivity. You will partner with Marketing, R&D, and Commercial teams to translate priorities into executable roadmaps.

Responsibilities include leading Design to Value sprints, conducting consumer and commercial analyses, and guiding cross-functional workshops with executives to drive decisive actions.