Senior Manager, Demand Generation Analytics

Inspire; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Inspire is seeking a Manager, Demand Generation Analytics to lead a team of analysts focused on audience creation, activation, and measurement across the Inspire Brands portfolio. You will design SQL-based audiences from first- and third-party data sources and measure incremental sales impact of paid media.

You will partner with Media, Audience Planning, and Marketing Science to ensure measurable, optimized audience strategies that tie to business outcomes and ROAS while mentoring analysts and

Qualifications

• 7+ yrs experience with media measurement tools incl. MMM, brand lift, digital attribution, foot traffic
• 1+ yrs ETL experience creating automated processes for media spend/impression data
• 2+ yrs Dashboard tools (Tableau/MicroStrategy/GDS) to automate reporting
• 4+ yrs SQL or equivalent querying language
• Strong CDP/clean room knowledge and audience activation methodologies
• Deep understanding of incremental sales lift and media measurement frameworks
• Experience mentoring analysts and guiding cross-functional teams

Responsibilities

• Lead and develop a team of analysts for audience creation, activation support, and measurement
• Design and build audience definitions using SQL across multiple first and third‑party data sources
• Own post‑campaign analysis of audiences, including incremental sales, ROAS, and purchase frequency
• Link audience exposure to KPIs and business outcomes across brands and channels
• Develop repeatable analytic frameworks for audience performance
• Monitor competitive audience strategies and identify opportunities and risks
• Collaborate with cross‑functional teams to ensure scalable measurement approaches
• Ensure data quality, methodological rigor, and consistency in definitions and reporting

Skills

SQL

Audience strategy

Leadership

Data analysis

Media measurement

Mentoring analysts

Education

4 yr degree

Tools

Tableau

MicroStrategy

Google Data Studio

ETL tools

Job description

Inspire is seeking a Manager, Demand Generation Analytics to lead a team of analysts focused on audience creation, activation, and measurement across the Inspire Brands portfolio. You will design SQL-based audiences from first- and third-party data sources and measure incremental sales impact of paid media.

You will partner with Media, Audience Planning, and Marketing Science to ensure measurable, optimized audience strategies that tie to business outcomes and ROAS while mentoring analysts and