Senior Manager, Data Analytics - Product and Marketing Analytics

Walmart; Bentonville (AR); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player seeks a Senior Manager in Data Analytics to lead data-driven initiatives that empower sellers globally. This exciting role involves collaborating with cross-functional teams to optimize product strategies and marketing performance through insightful data analysis. You will develop analytics frameworks, conduct deep analyses, and create dashboards to communicate key metrics effectively. With a focus on data integrity and predictive modeling, your contributions will significantly influence product development and customer engagement. Join a forward-thinking company that values innovation and offers competitive benefits.

Benefits

Competitive pay

Performance bonuses

Comprehensive health benefits

401(k)

Stock options

Paid time off

Qualifications

• 4+ years of experience in data analytics within eCommerce or Marketplace.
• Proficiency in SQL, Python, R, and analytics platforms.

Responsibilities

• Drive product strategy by analyzing user behavior and defining KPIs.
• Optimize marketing performance through campaign data analysis and A/B testing.

Skills

Data Analytics

SQL

Python

R

A/B Testing

Data Visualization

Machine Learning

Statistical Analysis

Education

Bachelor’s degree in Business, Analytics, Statistics

Master’s degree in Business Administration, Economics, Statistics

Tools

Google Analytics

MixPanel

Amplitude

Tableau

Power BI

Job description

Senior Manager, Data Analytics - Product and Marketing Analytics

Join Walmart as a Senior Manager, Data Analytics - Product and Marketing Analytics.

Position Overview

This role is based in Walmart's US eCommerce Marketplace team, focusing on empowering sellers worldwide to reach millions of buyers. You will lead data-driven initiatives to optimize product strategies and marketing efforts, translating complex data into actionable insights to influence product development, marketing campaigns, and customer engagement.

Key Responsibilities

1. Driving Product Strategy: Collaborate with product managers to define KPIs, analyze user behavior, and identify opportunities for product improvement and innovation.
2. Optimizing Marketing Performance: Analyze campaign data across channels, measure ROI, and develop A/B testing strategies to enhance marketing effectiveness.
3. Building Analytics Frameworks: Develop dashboards and reports to monitor key metrics and communicate insights effectively.
4. Conducting Deep Analyses: Analyze customer and seller data for trends and opportunities, supporting market research and competitive analysis.
5. Designing Experiments: Develop and execute A/B tests, applying statistical techniques to interpret results.
6. Cross-Functional Collaboration: Work with teams across Product, Marketing, Engineering, and UX to promote data-informed decision-making.
7. Data Visualization and Reporting: Create insightful dashboards and reports using tools like Tableau, Power BI, or similar.
8. Developing Predictive Models: Use machine learning and statistical methods to forecast trends and behaviors.
9. Ensuring Data Integrity: Maintain high data quality and adhere to governance standards, designing data models and pipelines for efficient reporting.
10. Platform Instrumentation: Set up data elements within analytics platforms such as MixPanel, Google Analytics, and Amplitude.
11. Supporting Business Reviews: Provide actionable insights during weekly, monthly, and quarterly reviews to influence strategic planning.

Qualifications

Minimum:

• Bachelor’s degree in Business, Analytics, Statistics, or related field with 4+ years of experience in data analytics within eCommerce, Marketplace, or Supply Chain environments.
• Proficiency in SQL, Python, R, or similar tools, and experience with analytics platforms like Google Analytics, MixPanel, or Amplitude.

Preferred:

• Master’s degree in Business Administration, Economics, Statistics, or related fields with 7+ years of relevant experience.

Additional Details

Walmart offers competitive pay, performance bonuses, comprehensive health benefits, 401(k), stock options, and various paid time off benefits. The position is located in Sunnyvale, California, or Bentonville, Arkansas, with salary ranges depending on location and experience.