Senior Manager, Customer Marketing

Salesforce, Inc..; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

A leading company is seeking a Senior Manager for Customer Marketing to lead initiatives showcasing customer success. This collaborative role involves developing compelling customer narratives, managing strategic programs, and ensuring strong advocacy across various channels. The ideal candidate will have a strong marketing background and a passion for customer-centric storytelling.

Qualifications

• 5+ years of experience in customer marketing or storytelling.
• Proven track record of impactful customer stories.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Lead the development of customer success programs.
• Manage cross-team collaboration for customer stories.
• Track metrics and analyze the success of programs.

Skills

Strategic thinking

Storytelling

Program management

Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Marketing automation tools

CRM platforms

Multimedia content creation

Job description

Job Summary:

As a key member of the Customer Marketing team, the Senior Manager, Customer Marketing will lead the development and execution of strategic programs that highlight customer success, amplify advocacy, and showcase the value our solutions deliver. This highly collaborative role will serve as the bridge between Sales, Marketing, and Customer Success to craft and execute compelling customer videos, web stories, and use cases across launches, events, and webinars. The ideal candidate will help shape the narrative, create impactful customer stories, and drive customer-centric success.

Key Responsibilities

Customer Story Development:

• Identify and collaborate with customers to craft compelling case studies, testimonials, and use cases that demonstrate the impact of our solutions.

• Work with the creative and content team to develop best-in-class multimedia assets such as videos, blogs, and presentations that highlight customer success.

Strategic Account Management:

• Build and manage a robust customer reference program with strategic accounts, ensuring a diverse pool of advocates across industries and use cases.

• Own the launch of customer stories from creation to promotion showcasing the value of each story by analyzing launch activities and results.

Customer Programs:

• Develop compelling programs that encourage customers to share their experiences and recommend the brand.

• Partner with marketing teams to proactively plan and support in-person and online events that highlight the voice of the customer.

Cross-Team Collaboration:

• Partner with Sales, Marketing, and Customer Success to build a robust pipeline of customer stories

• Collaborate with growth marketing, social media, public relations, and content teams to create customer-focused content, including paid and organic social, blog posts, ebooks, and more.

Reporting:

• Track key metrics and provide insights on the overall success of customer story programs and launches.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field

• 5+ years of experience in customer marketing, storytelling, or a related role

• Strategic thinker that can see beyond the day-to-day to balance reaching marketing goals, telling compelling stories, and creating strong customer relationships

• Proven track record of creating impactful customer stories and managing advocacy programs

• Demonstrated proficiency in program management, with a focus on efficient execution and timely delivery.

• Strong communication and storytelling skills, with the ability to craft narratives that resonate with diverse audiences

• Experience with marketing automation tools, CRM platforms, and multimedia content creation

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively