Senior Manager, Customer Lifecycle & Advocacy

Taswiq4me; Virginia; On-site; USD 140,000 - 170,000; Full time

Job summary

Taswiq4me in Virginia is seeking a senior B2B marketing leader to design and drive customer lifecycle programs across onboarding, adoption, engagement, retention, expansion and advocacy. You will partner with Customer Success, Sales, Product Marketing and Product teams to create targeted campaigns, educate customers, and align touchpoints with milestones and renewals.

Strong leadership and storytelling skills are essential.

Qualifications

• 7+ years of B2B marketing experience, preferably SaaS or tech.
• 5 years of people leadership experience.
• Experience in customer marketing, lifecycle marketing, or customer success marketing.
• Proven ability to manage integrated programs with cross-functional stakeholders and timelines.
• Excellent communication, writing, storytelling, and project management skills.

Responsibilities

• Develop targeted onboarding, adoption, engagement, retention, expansion, and advocacy programs.
• Create campaigns to communicate product value and feature adoption.
• Collaborate with Customer Success and Sales to align touchpoints with milestones and renewals.
• Partner with Product Marketing and Product Management on launches and education.
• Develop customer-facing content, newsletters, and nurture programs.
• Segment engagement strategies by audience, usage, maturity, and data.
• Support advocacy through testimonials, case studies, webinars, events.
• Identify advocates for webinars, advisory boards, and sales enablement.
• Measure impact using insights, usage, and campaign performance.
• Coordinate cross-functional execution with multiple teams; build schedules and briefs.

Skills

B2B marketing

People leadership

Lifecycle marketing

Customer marketing

Product marketing

Cross-functional collaboration

Communication & storytelling

Tools

CRM software

Marketing automation

Webinar tools

Reporting dashboards

Customer health data

Job description

Taswiq4me in Virginia is seeking a senior B2B marketing leader to design and drive customer lifecycle programs across onboarding, adoption, engagement, retention, expansion and advocacy. You will partner with Customer Success, Sales, Product Marketing and Product teams to create targeted campaigns, educate customers, and align touchpoints with milestones and renewals.

Strong leadership and storytelling skills are essential.