Senior Manager, Customer Engagement & Lifetime Value

Electrolux Group; Charlotte (NC); On-site; USD 130,000 - 185,000; Full time

Benefits offered by this job

Discounts on Electrolux products and >

Family-friendly benefits

Insurance policy plan

Extensive learning opportunities and a

Job summary

Electrolux Group North America is seeking a Senior Manager of Consumer Engagement & Lifetime Value to design and execute strategies deepening consumer relationships and maximizing long-term value. This leader will map post-purchase touchpoints and deploy integrated marketing programs across onboarding, driving, consumables, accessories, warranties, service and cross-sells.

The role collaborates with IT, Analytics, Marketing and the D2C channel lead to ensure data, offers, and channels support an

Qualifications

• Bachelor’s degree is required.
• 7+ years of experience in consumer marketing, digital marketing or retention marketing.
• Experience in the D2C space for a consumer brand.
• Ability to create programs from inception with scaling and optimization.
• Strong verbal and written communication skills.
• Highly organized with attention to detail.
• Ability to collaborate across a complex organization with many stakeholders.
• Strong presentation skills with executive communication.

Responsibilities

• Lead the holistic customer communication strategy to drive growth, sales and customer satisfaction.
• Map consumer touchpoints post-purchase and ensure on-brand messaging.
• Work with IT and Analytics to access data for CLV initiatives.
• Build a consumer segmentation strategy for targeted offers across channels.
• Oversee CRM and Lifecycle marketing programs including email, direct mail, in-app, and call center.
• Develop testing, personalization, and optimization to improve engagement and retention.
• Increase conversion and retention for subscription offerings.
• Partner with Analytics to develop dashboards and reports to drive CLV growth.
• Influence senior leadership on loyalty and CRM strategies.

Skills

Program creation

Communication

Organization

Collaboration

Presentations

Problem solving

Education

Bachelor’s degree

Job description

Electrolux Group North America is seeking a Senior Manager of Consumer Engagement & Lifetime Value to design and execute strategies deepening consumer relationships and maximizing long-term value. This leader will map post-purchase touchpoints and deploy integrated marketing programs across onboarding, driving, consumables, accessories, warranties, service and cross-sells.

The role collaborates with IT, Analytics, Marketing and the D2C channel lead to ensure data, offers, and channels support an