Sr Manager, Consumer Engagement and Lifetime Value

Electrolux Group; Charlotte (NC); On-site; USD 130,000 - 185,000; Full time

Benefits offered by this job

Discounts on Electrolux products and >

Family-friendly benefits

Insurance policy plan

Extensive learning opportunities and a

Job summary

Electrolux Group North America is seeking a Senior Manager of Consumer Engagement & Lifetime Value to design and execute strategies deepening consumer relationships and maximizing long-term value. This leader will map post-purchase touchpoints and deploy integrated marketing programs across onboarding, driving, consumables, accessories, warranties, service and cross-sells.

The role collaborates with IT, Analytics, Marketing and the D2C channel lead to ensure data, offers, and channels support an

Qualifications

• Bachelor’s degree is required.
• 7+ years of experience in consumer marketing, digital marketing or retention marketing.
• Experience in the D2C space for a consumer brand.
• Ability to create programs from inception with scaling and optimization.
• Strong verbal and written communication skills.
• Highly organized with attention to detail.
• Ability to collaborate across a complex organization with many stakeholders.
• Strong presentation skills with executive communication.

Responsibilities

• Lead the holistic customer communication strategy to drive growth, sales and customer satisfaction.
• Map consumer touchpoints post-purchase and ensure on-brand messaging.
• Work with IT and Analytics to access data for CLV initiatives.
• Build a consumer segmentation strategy for targeted offers across channels.
• Oversee CRM and Lifecycle marketing programs including email, direct mail, in-app, and call center.
• Develop testing, personalization, and optimization to improve engagement and retention.
• Increase conversion and retention for subscription offerings.
• Partner with Analytics to develop dashboards and reports to drive CLV growth.
• Influence senior leadership on loyalty and CRM strategies.

Skills

Program creation

Communication

Organization

Collaboration

Presentations

Problem solving

Education

Bachelor’s degree

Job description

All about the role:

The Senior Manager of Consumer Engagement & Lifetime Value is responsible for designing and executing strategies that deepen consumer relationships and maximize their long-term value. This leader will identify and understand all consumer touchpoints post purchase of an appliance and develop and implement integrated marketing programs that enhance the ownership experience—spanning onboarding, driving, consumer consumable and accessories, extended warranties our branded service and repair, cross-sells and upgrades. They will be working with IT, Analytics, Marketing and the D2C channel lead to ensure we have the right data, offers and marketing channels to develop the company’s ecosystem strategy and maximize post-purchase revenue and satisfaction.

Job Description

The Senior Manager of Consumer Engagement & Lifetime Value is responsible for designing and executing strategies that deepen consumer relationships and maximize their long-term value. This leader will identify and understand all consumer touchpoints post purchase of an appliance and develop and implement integrated marketing programs that enhance the ownership experience—spanning onboarding, driving, consumer consumable and accessories, extended warranties our branded service and repair, cross-sells and upgrades. They will be working with IT, Analytics, Marketing and the D2C channel lead to ensure we have the right data, offers and marketing channels to develop the company’s ecosystem strategy and maximize post-purchase revenue and satisfaction.

What you’ll do:

• Lead the holistic customer communication strategy to drive growth, sales and consume satisfaction
• Map all our consumer touchpoints post purchase and ensure all messaging in on-brand and consistent
• Work with our IT and Analytics’ team to ensure we have all and can access all the data needed to build our CLV initiatives
• Build a consumer segmentation strategy that delivers the right offers at the right time through the right channels
• Oversee CRM and Lifecycle marketing programs, inclusive of email, direct mail, in-app and through our call center
• Develop testing, personalization, and optimization initiatives to improve engagement, retention, and conversion
• Increase conversion and retention for our subscription offerings
• Partnering with our Analytics’ team to develop actionable dashboards and reports to drive positive growth in our CLV initiatives.
• Influence senior leadership on loyalty and CRM strategies to embed customer lifetime value into enterprise priorities

Minimum Qualifications

• Bachelor’s degree
• At least 7 years of experience in consumer marketing, digital marketing or retention marketing
• Experience working in the D2C space for a consumer brand

Qualifications

• Ability to create programs from inception with experience in optimizing and scaling the successful programs
• Excellent communication skills with strong verbal and written skills
• Extremely organized and very detail-oriented
• Ability to work collaboratively with others in marketing within a complex organization with a lot of stakeholders
• Strong presentation and communication skills, with the ability to communicate to executives in a concise and effective manner.
• Self-starter mindset with strong problem-solving skills and attention to detail.

Benefits highlights

• Discounts on our award-winning Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through [e-mail]. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.