Senior Manager, CTV (Fully Remote)

Ashley Digital; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, Vision & Dental Insurance with

401K with company match

“Take what you need” PTO

Wellness benefits

Job summary

Ashley Digital, the e-commerce engine behind Ashley Furniture Industries, seeks a data-driven CTV media leader to drive media across our brands. You will lead all CTV buying, optimize CPMs, secure premium inventory, and negotiate Deal IDs and PMP agreements to fuel growth.

You will drive online conversions and in-store traffic through omnichannel strategies, collaborating with data science to refine attribution, incrementality tests, and audience insights using tracking pixels and clean rooms

Qualifications

• Experience leading CTV media buying across multiple brands.
• Ability to optimize campaigns and negotiate premium inventory.
• Familiarity with attribution models and measurement frameworks.

Responsibilities

• Lead all CTV media buying efforts across the total house of brands, including Ashley Furniture and mattress portfolio.
• Optimize CPMs, secure premium inventory, and negotiate Deal IDs and PMP agreements.
• Drive both online transactions and in-store traffic through omnichannel strategies.

Skills

CTV media buying

Data-driven decision making

Attribution modeling

Negotiation

Tools

Tracking pixels

Impression logs

Clean rooms

Job description

• Lead all CTV media buying efforts across the total house of brands, including Ashley Furniture and mattress portfolio.
• Optimize CPMs, secure premium inventory, and negotiate Deal IDs and PMP agreements.
• Drive both online transactions and in-store traffic through omnichannel strategies.

What You'll Be Doing:

• Develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales.
• Work with data science to refine attribution models, incrementality testing, and audience insights.
• Use tracking pixels, impression logs, and clean rooms to improve attribution accuracy.

What We Offer:

• Competitive salary with annual bonus potential.
• Health, Vision & Dental Insurance with HSA company contributions.
• 401K with company match, "Take what you need" PTO, and wellness benefits.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, one of the most recognized home brands in the world. The team is fast-moving, highly collaborative, and operates at a transformational moment, driving e-commerce for millions of customers daily.