Remote Senior Manager, CTV Media Strategy

Resident Home Inc.; Northern (KY); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

HSA contributions

401K with company match

Take what you need PTO

Wellness benefits

WFH stipend

Free mattress and Friends & Family 할인

Job summary

Ashley Digital, the e-commerce engine behind Ashley Furniture, seeks a Senior Manager, CTV to scale our Connected TV media strategy across the Ashley Furniture house and Nectar/DreamCloud/Siena/Awara brands. This remote-friendly role emphasizes programmatic buying, optimization, and measurable online and in-store impact.

You'll collaborate with data science, negotiate PMP deals, manage budgets, and align campaigns with regional promotions while staying ahead of industry trends.

Qualifications

• 5+ years of experience in CTV media buying or programmatic advertising.
• Deep expertise in CTV inventory, DSPs, publisher networks.
• Proven success driving digital and offline conversions.
• Negotiation experience for PMP deals and Deal IDs.
• Tracking pixels and attribution tools expertise.
• Deduplication of impressions across vendors for accuracy.
• Strong data-driven decision making for campaigns.

Responsibilities

• Lead CTV media buying across all brands, optimizing CPMs and negotiating premium inventory.
• Develop data-driven strategies to maximize website conversions and in-store sales.
• Collaborate with data science on attribution models and geo-lift studies.
• Utilize pixels, logs, and clean rooms to improve attribution accuracy.
• Manage vendors to ensure deduplicated impressions and efficient spend.
• Oversee budgets and pacing across the brand portfolio to hit ROAS targets.
• Align CTV campaigns with regional promotions and DTC growth objectives.
• Partner with creative to test and optimize ad variations.
• Maintain relationships with publishers, streaming platforms, and DSPs.

Skills

5+ years CTV media buying

Programmatic advertising

DSPs and publisher networks

PMP/Deal ID negotiations

Tracking pixels & attribution

Deduplicating impressions

Data-driven insights

Offline attribution & store visits

Google Analytics / DV360 / Trade Desk

Tools

Trade Desk

DV360

Google Analytics

Job description

Ashley Digital, the e-commerce engine behind Ashley Furniture, seeks a Senior Manager, CTV to scale our Connected TV media strategy across the Ashley Furniture house and Nectar/DreamCloud/Siena/Awara brands. This remote-friendly role emphasizes programmatic buying, optimization, and measurable online and in-store impact.

You'll collaborate with data science, negotiate PMP deals, manage budgets, and align campaigns with regional promotions while staying ahead of industry trends.