Senior Manager, Creator Affiliate Marketing

SEPHORA; Los Angeles (CA); On-site; USD 140,000 - 156,000; Full time

Job summary

An established industry player is seeking a Senior Manager to drive their creator affiliate marketing program. This role focuses on strategy, development, and execution, ensuring impactful campaigns that enhance brand engagement and revenue. The ideal candidate will have extensive experience in affiliate marketing, strong leadership skills, and a passion for innovation in the beauty sector. Join a dynamic team where creativity flourishes, and your contributions will help shape the future of beauty. This is an exciting opportunity to work in a collaborative environment that values diversity and empowers you to be your best self.

Benefits

Comprehensive health, dental and vision plans

401(k) plan

Paid time off programs

Employee discount/perks

Life insurance

Disability insurance

Flexible spending accounts

Employee referral bonus program

Qualifications

• 6-7 years managing in-house creator affiliate programs.
• Experience with affiliate and influencer incentive models.

Responsibilities

• Lead strategy and execution of creator affiliate marketing.
• Cultivate relationships with influencers and agency partners.

Skills

Social marketing expertise

Affiliate marketing proficiency

Influencer relationship management

Agile coaching capabilities

Results-driven mindset

Communication skills

Problem-solving skills

Project prioritization

Education

Bachelor's degree

Job description

Job ID: 262165
Location Name: CA-FSC LA Off (1175)
Address: 6824 Lexington Ave, Los Angeles, CA 90038, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Market Based - Los Angeles, CA

Company Overview: At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity: The Social Team leads Sephora into a community- and culture-driven marketing future, centering on social engagement, cultural relevance, and an entertaining POV across social channels.

Job Summary: Sephora is looking for a Senior Manager to lead the strategy, development and execution of Sephora's creator affiliate marketing program. This role is responsible for overseeing a rapidly evolving, business-driving program in partnership with teams across the Sephora organization. The ideal candidate has leadership experience working in core areas of affiliate marketing including creator management, program design and day-to-day program operations. Success in this role will come from innovating in the affiliate marketing space and designing, managing and measuring creator affiliate campaigns and initiatives aimed at driving Sephora sales revenue and EMV.

Key Responsibilities:

• Strategy & Design (30%):
• Work closely with Media, Ecommerce, Influencer, Finance, Partner Brand Marketing and Merchandising teams to create highly cross-functional program design and execution.
• Build and optimize programs and innovative campaigns with content creators to drive customer acquisition, engagement and revenue growth.
• Stay up-to-date on emerging trends in influencer marketing, affiliate marketing, and the beauty industry to ensure Sephora remains a leader in digital marketing innovation.
• Performance Analysis (10%):
• Report on campaign performance, making real-time and long-term adjustments based on key learnings.
• Provide clear and actionable insights to optimize program effectiveness.
• Relationship Management (30%):
• Cultivate and manage strong, long-term relationships with key influencers, creators, and agency partners.
• Develop strategic partnerships that align with Sephora's brand values and marketing objectives.
• Creator Recruitment & Development (30%):
• Identify, recruit, and onboard best-in-class influencers (macro, micro, and nano) to reach targeted customer segments.
• Develop and implement effective onboarding processes for new creator partners.

Qualifications:

• 6-7 years experience managing and leading large-scale, in-house creator affiliate programs and campaigns.
• 2-4 years experience managing or developing affiliate and influencer incentive models and deal structures.
• 2-4 years experience working with multiple cross-functional teams and stakeholders.
• Senior-leadership-level communication skills to gain alignment.

Competencies and Skills:

• Social marketing expertise.
• Affiliate marketing proficiency.
• Influencer relationship management.
• Agile coaching capabilities.
• Results-driven mindset.
• Values uniqueness & differences.
• Cultivates creativity and disruption.
• Marketing campaign expertise.
• Ability to organize thoughts to clearly & effectively communicate.
• Communication and relationship building skills.
• Proactive problem identification and solving.
• Highly adaptable to near-constant change.
• Project prioritization, organization and delegation.
• Identification of opportunities for operational optimizations.
• Demonstrates Sephora Values.

Working Conditions:

• Ability to communicate information and ideas effectively.
• Ability to be based in Los Angeles with travel as needed to events and San Francisco HQ.

Organizational Structure:

• Reports to: Director, Social Strategy (Interim reporting to VP, Social).
• Direct Reports: 0.

The annual base salary range for this position is $140,000.00- $156,000.00. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you’ll enjoy:

• The people: You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning: We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture: As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.