Senior Manager, Conversion

Jobtailor; Iowa (LA); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking a Growth Marketing professional to own acquisition and on-site conversion strategies across brand initiatives. You will lead strategy development, execute campaigns, and monitor performance to meet targets.

The role requires 4-6 years of acquisition experience, strong analytical and communication skills, and ability to collaborate across teams while managing multiple projects. Proficiency with marketing platforms and data tools is expected.

Qualifications

• 4-6 years experience in acquisition or growth marketing.
• Strong analytical skills with experience in performance analysis and data-driven decision making.
• Proven track record of driving subscriber and/or email acquisition.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Strong project management skills.
• Ability to build marketing campaigns within marketing technology tools.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Successful track record of managing multiple projects and stakeholders simultaneously.
• Strong collaboration and communication skills, with experience and comfort working cross-functionally.
• Proficient in google sheets/excel and working with large and complex data sets.
• Proficient in google slides/PowerPoint.

Responsibilities

• Develop, lead, and execute strategies that drive high-quality user acquisition across a range of brand products and initiatives
• Own on-site conversion strategies from concept through execution
• Monitor, analyze, and report on the performance of conversion initiatives to ensure goals are met
• Build and manage campaigns within marketing technology platforms
• Conduct internal and external program audits and deliver insights, recommendations, and best practices that strengthen conversion performance
• Build strong, trusted relationships with brand leaders and cross-functional stakeholders

Skills

Data-Driven Decision Making

Onsite Targeting

Campaign Optimization

Subscriber Acquisition

Email Acquisition

Analytical Skills

Marketing Technology Tools

Tools

Marketing Technology Platforms

Google Sheets

Excel

Google Slides

PowerPoint

Job description

• Develop, lead, and execute strategies that drive high-quality user acquisition across a range of brand products and initiatives
• Own on-site conversion strategies from concept through execution
• Monitor, analyze, and report on the performance of conversion initiatives to ensure goals are met
• Build and manage campaigns within marketing technology platforms
• Conduct internal and external program audits and deliver insights, recommendations, and best practices that strengthen conversion performance
• Build strong, trusted relationships with brand leaders and cross-functional stakeholders

Requirements

• 4-6 years experience in acquisition or growth marketing
• Strong analytical skills with experience in performance analysis and data-driven decision making
• Proven track record of driving subscriber and/or email acquisition
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders
• Strong project management skills
• Ability to build marketing campaigns within marketing technology tools
• Knowledge of onsite targeting/segmentation and campaign optimization
• Successful track record of managing multiple projects and stakeholders simultaneously
• Strong collaboration and communication skills, with experience and comfort working cross-functionally
• Proficient in google sheets/excel and working with large and complex data sets
• Proficient in google slides/PowerPoint

Core Competencies

Demonstrates expertise in developing and executing user acquisition strategies, with a strong focus on performance analysis and data-driven decision making. Proven ability to build and manage marketing campaigns using technology tools while fostering collaboration across teams.

Hard Skills

• Data-Driven Decision Making
• Onsite Targeting
• Campaign Optimization
• Subscriber Acquisition
• Email Acquisition
• Analytical Skills
• Marketing Technology Tools
• Google Sheets
• Excel
• Google Slides

Soft Skills

• Excellent Communication
• Interpersonal Skills
• Collaboration
• Influencing Stakeholders
• Project Management Skills

Industry Keywords

• User Acquisition
• Growth Marketing
• Conversion Strategies
• Campaign Performance
• Program Audits

Tools & Technologies

• Marketing Technology Platforms
• Google Sheets
• Excel
• Google Slides
• PowerPoint