Senior Manager, Conversion

People Inc.

New York (NY)

Hybrid

USD 80,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Medical

Dental

Vision

401K with company match

Unlimited PTO

Parental leave

Job summary

People Inc. is seeking a Senior Conversion Manager to lead audience growth initiatives and own on-site conversion strategies across brand products.

You will translate data into actionable plans that increase newsletter subscribers, app downloads, and event tickets, collaborating with Product, Growth, Editorial, and Design teams. The role requires 4–6 years in acquisition or growth marketing, strong analytics, and excellent communication.

Qualifications

Bachelor's degree or equivalent experience required.
4-6 years in acquisition or growth marketing.
Strong analytical skills and data-driven decision making.
Experience driving subscriber or email acquisition.
Excellent cross-team collaboration and communication.

Responsibilities

Lead development and execution of audience conversion strategies to grow subscriptions.
Monitor, analyze, and report on conversion performance and insights.
Build and manage campaigns within marketing technology platforms.
Coordinate QA, timelines, and approvals for high-quality execution.
Collaborate with brand leaders and cross-functional teams across departments.

Skills

Analytical skills

Communication

Project management

Cross-functional collaboration

Acquisition marketing

A/B testing

Data-driven decisions

Education

Bachelor's degree

Tools

Google Sheets

Excel

Google Slides

PowerPoint

Job description

Job Description

Major goals and objectives and location requirements

Job Title

Senior Manager, Conversion

Job Description

The Audience Conversion team at People Inc. leads marketing strategies that acquire new audiences and convert unknown users into known. We are seeking a passionate and data-driven Senior Conversion Manager to develop, lead, and execute strategies that drive high-quality user acquisition across a range of brand products and initiatives.

This role builds direct connections between our brands and audiences. The ideal candidate thrives in a fast-paced environment, builds trust with cross-functional partners, and translates data and insights into clear, actionable strategies.

The Senior Conversion Manager will lead, manage, and optimize acquisition strategies for assigned brands, including efforts to grow subscription memberships, newsletter subscribers, app downloads, event ticket sales, and other audience growth programs. This person will own on-site conversion strategies from concept through execution, while continuously reporting on performance, learnings, and opportunities for improvement.

This role will oversee acquisition efforts across on-site marketing placements, interactive quizzes, sweepstakes, partnerships, and other conversion channels. The Senior Conversion Manager will work closely with an Audience Retention and Lifecycle Strategist to grow active subscribers and deepen subscriber engagement.

This position is part of a unified Conversion team and will collaborate closely with Product, Growth, brand leadership, and editorial teams. Success in this role requires a strategic, forward-thinking mindset, strong analytical skills, excellent communication, and the ability to lead through collaboration.

Hybrid 3x a week- (DSM or NYC)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions

Accountabilities, Actions and Expected Measurable Results

Conversion Strategy: Lead the development and execution of audience conversion strategies that drive new newsletter subscriptions and other key acquisition goals. Build Audience Conversion roadmaps for assigned brands, contribute to vertical and brand planning, launch new acquisition programs and levers, execute A/B tests, and share performance results, insights, and learnings on an ongoing basis.
Performance Analysis: Monitor, analyze, and report on the performance of conversion initiatives to ensure goals are met. Translate data into actionable insights, identify opportunities for optimization and growth, and communicate recommendations clearly to stakeholders.
Operations and Project Management: Build and manage campaigns within marketing technology platforms. Oversee QA, timelines, stakeholder feedback, and approval processes with strong attention to detail to ensure high-quality execution.
Best Practices: Stay closely connected to industry news, emerging trends, and audience growth innovations. Conduct internal and external program audits and deliver insights, recommendations, and best practices that strengthen conversion performance.
Collaboration and Partnership: Build strong, trusted relationships with brand leaders and cross-functional stakeholders. Proactively anticipate partner needs, offer strategic recommendations, and deliver high-quality work across multiple internal teams, including General Managers, Editorial, Design, Data, Product, Growth, and Audience Retention and Lifecycle counterparts.

The Role’s Minimum Qualifications And Job Requirements

Education: Bachelors and/or equivalent experience.

Experience

4-6 years experience in acquisition or growth marketing
Strong analytical skills with experience in performance analysis and data-driven decision making
Proven track record of driving subscriber and/or email acquisition
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders
Strong project management skills
Ability to build marketing campaigns within marketing technology tools
Knowledge of onsite targeting/segmentation and campaign optimization
Successful track record of managing multiple projects and stakeholders simultaneously
Strong collaboration and communication skills, with experience and comfort working cross-functionally

Skills

Proficient in google sheets/excel and working with large and complex data sets
Proficient in google slides/PowerPoint

% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $80,000.00 - $90,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.