Digital Analyst, Acquisition

Jobtailor

Philadelphia (Philadelphia County)

On-site

USD 65,000 - 90,000

Full time

4 days ago

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Job summary

Jobtailor is seeking a Marketing Analytics professional to analyze how paid and organic channels impact on-site behavior and subscriber acquisition. You will own conversion path analyses and help optimize the customer funnel.

Collaborate with marketing teams to define entry points, audiences, content paths, and persona-level insights. You will document data definitions and support cross-channel measurement and campaign performance analysis.

Qualifications

Bachelor's degree in a quantitative, marketing, business, or related field.
2-4 years of experience in digital analytics, marketing analytics, or a closely related role.
Strong SQL skills - able to write, read, and QA complex queries.
Familiarity with Google Analytics (GA4 experience is a strong plus).
Experience with data visualization tools such as Looker.
Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.).
Familiarity with basic statistical concepts.
Strong communication skills with both technical and non-technical stakeholders.

Responsibilities

Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
Build and own conversion path and user journey analyses
Identify entry points, audiences, and content paths that lead to the highest-quality subscribers
Develop persona-level behavioral analysis for marketing and merchandising teams
Support landing page and campaign performance analysis
Partner with Marketing Analytics on channel attribution, incrementality, and cross-channel measurement
Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
Document analyses and data definitions for team use

Skills

Digital Analytics

SQL Proficiency

Google Analytics (GA4)

Data Visualization (Looker)

Marketing Channel Metrics

Statistical Concepts

Strong Communication Skills

Education

Bachelor's degree in a quantitative, marketing, business, or related field

Tools

Google Analytics

Looker

Job description

Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
Build and own conversion path and user journey analyses
Identify entry points, audiences, and content paths that lead to the highest-quality subscribers
Develop persona-level behavioral analysis for marketing and merchandising teams
Support landing page and campaign performance analysis
Partner with Marketing Analytics on channel attribution, incrementality, and cross-channel measurement
Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
Document analyses and data definitions for team use

Requirements

Bachelor's degree in a quantitative, marketing, business, or related field
2-4 years of experience in digital analytics, marketing analytics, or a closely related role
Strong SQL skills - able to write, read, and QA complex queries
Familiarity with Google Analytics (GA4 experience is a strong plus)
Experience with data visualization tools such as Looker
Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
Familiarity with basic statistical concepts
Strong communication skills with both technical and non-technical stakeholders

Core Competencies

Demonstrates expertise in digital and marketing analytics, with strong SQL skills for data analysis and a solid understanding of marketing channel metrics. Capable of collaborating with cross-functional teams to optimize conversion paths and enhance subscriber acquisition through data-driven insights.

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