Senior Manager, Consumer Insights & Brand Strategy

Aspen Dental; Chicago (IL); On-site; USD 138,000 - 150,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental insurance

Vision insurance

401(k) match

Job summary

The Aspen Group (TAG) seeks a Senior Manager of Consumer Insights to lead Brand and Employer Brand research across TAG’s portfolio. You will collaborate with Brand Marketing, Recruitment Marketing, and cross‑functional leaders to deliver strategic insights that shape growth and talent strategies.

You will partner with senior leaders to design studies, mentor analysts, and drive actionable recommendations that improve consumer and candidate experiences across the enterprise.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10+ years in Market Research or Insights.
• Experience leading brand or employer brand research.
• Experience leading cross‑functional enterprise projects.
• Familiarity with Qualtrics or similar survey tools.
• Experience leveraging AI tools to speed study design, execution and synthesis.

Responsibilities

• Lead insights partner for Brand and Employer Brand research across stakeholders.
• Drive research, measurement and strategic recommendations to shape growth and brand strategy.
• Build trusted relationships with Brand Marketing and Recruitment teams.
• Mentor junior team members to deliver actionable insights.
• Design and execute research programs aligned to stakeholder needs and synthesize results.
• Collaborate to test and integrate Recruitment Marketing and Employer Brand tactics.
• Expand market intelligence processes to support organizational needs.
• Lead additional custom/ad‑hoc studies across the portfolio.

Skills

Leadership

Market research

Brand insights

Cross-functional leadership

Presentation skills

AI-enabled insights

Communication

Data analysis

Education

Bachelor’s degree

MBA preferred

Tools

Qualtrics

MS Office

Job description

The Aspen Group (TAG) seeks a Senior Manager of Consumer Insights to lead Brand and Employer Brand research across TAG’s portfolio. You will collaborate with Brand Marketing, Recruitment Marketing, and cross‑functional leaders to deliver strategic insights that shape growth and talent strategies.

You will partner with senior leaders to design studies, mentor analysts, and drive actionable recommendations that improve consumer and candidate experiences across the enterprise.