Senior Manager, Collector Loyalty & Growth

Fanatics Commerce

New York (NY)

On-site

USD 150,000 - 190,000

Full time

14 days+

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Job summary

Fanatics Commerce in New York seeks a Senior Manager, Collector Loyalty to lead go-to-market strategy for Fanatics ONE and FanCash across Fanatics Live, Fanatics Collect, and Topps. You will align Growth, Product, Marketing, and Analytics to translate loyalty objectives into scalable programs that boost adoption, engagement, retention, and customer value.

The ideal candidate combines strategic thinking with operational excellence, deep loyalty ecosystem knowledge, and the ability to partner

Qualifications

7+ years of experience in loyalty marketing, product marketing, lifecycle marketing, growth marketing, or go-to-market roles within e-commerce, marketplaces, consumer technology, media, or related industries.
Demonstrated experience launching and scaling loyalty, rewards, retention, or membership programs.
Strong understanding of customer lifecycle marketing, segmentation, personalization, and engagement strategies.
Experience partnering closely with Product and Engineering teams to drive adoption of customer-facing features and experiences.
Proficiency with analytics platforms, experimentation frameworks, and customer behavior tools such as Amplitude, Looker, Tableau, or similar platforms.
Strong analytical mindset with the ability to interpret performance data, develop insights, and make data-driven recommendations.
Exceptional written and verbal communication skills with the ability to influence stakeholders across all organizational levels.

Responsibilities

Develop loyalty go-to-market strategies for Fanatics ONE and FanCash across Fanatics Live, Fanatics Collect, and Topps.
Own all loyalty go-to-market campaigns and initiatives across TLC (Topps, Fanatics Live, and Fanatics Collect), serving as the central point of accountability from strategy through execution.
Translate enterprise loyalty objectives into actionable launch plans, messaging frameworks, and execution roadmaps.
Ensure the loyalty program is financially viable for TLC, balancing compelling collector value with sustainable program economics and measurable return.
Establish a clear, robust, and easy-to-communicate value proposition for what loyalty means to TLC and the Hobby — one that resonates with both new and existing collectors.
Define customer-facing value propositions and positioning for loyalty products, benefits, and rewards programs.
Drive cross-functional coordination across Growth, CRM, Product, Analytics, Brand, and Operations teams to support loyalty initiatives and launches.
Manage the annual loyalty marketing calendar, aligning campaigns with key commercial moments, product launches, and collector behaviors.
Partner with CRM and Lifecycle Marketing teams to deliver integrated loyalty experiences across email, push, onsite, in-product, and live commerce channels.
Collaborate with Product and Engineering teams to support loyalty feature launches, adoption initiatives, and customer education efforts.
Lead the international adaptation of loyalty, tailoring program design, positioning, and rollout to local markets and collector communities.
Monitor and analyze performance across key metrics including adoption, engagement, retention, purchase frequency, and FanCash utilization.
Deliver ongoing reporting on ROI of loyalty spend, giving leadership clear, recurring visibility into program cost, return, and efficiency.
Partner with Analytics and Data Science teams to identify insights, optimize campaigns, and improve loyalty program performance through experimentation and testing.
Work closely with Brand and Creative teams to develop compelling loyalty messaging, storytelling, and campaign assets that resonate with fans and collectors.