Senior Manager, B2B Retail Media Events & Industry Growth

CVS Health; Wellesley (MA); Hybrid; USD 83,000 - 199,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Equity award program

Bonus/commission eligibility

Job summary

CVS Health is seeking a Senior Manager, Events & Industry Marketing for CVS Media Exchange (CMX) to shape and execute our events strategy. You will own the end-to-end events ecosystem, align activations with go-to-market priorities, and drive measurable brand and commercial impact.

In this role, you will manage budgets, content, and sales enablement, collaborating across departments and with external partners.

Qualifications

• 7+ years of experience in Event Management, Communications, Retail Marketing, Media, or related field.
• Bachelor's degree preferred in Business, Marketing, Strategic Communications, or related field.

Responsibilities

• Own strategy, development, and execution of the CMX annual events calendar aligning activations to go-to-market priorities and business objectives.
• Identify whitespace opportunities, conduct competitive assessments, and benchmark against key players to inform event strategy.
• Serve as main point of contact for external industry and media partners, building relationships across the retail media ecosystem.
• Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, design, travel, and related components.
• Coordinate CMX presenters, including scripts, visual collateral, and day-of timeline.
• Own sales enablement deliverables tied to events to drive pipeline.
• Deliver post-event analysis with performance recaps, insights, and ROI recommendations.
• Collaborate with Corporate Communications and Legal to achieve shared goals.
• Manage post-program deliverables (billing) and create program recaps for knowledge sharing.
• Self-educate on CPG, retail, and retail media trends to provide thought leadership.

Skills

Event Management

Communications

Retail Marketing

Media

Education

Bachelor's degree (Business, Marketing, Strategic Communications)

HS Diploma with 4 years of experience

Tools

Office Suite (Excel, PowerPoint)

Job description

CVS Health is seeking a Senior Manager, Events & Industry Marketing for CVS Media Exchange (CMX) to shape and execute our events strategy. You will own the end-to-end events ecosystem, align activations with go-to-market priorities, and drive measurable brand and commercial impact.

In this role, you will manage budgets, content, and sales enablement, collaborating across departments and with external partners.