Associate Director, Retail Store Marketing

Wayfair; Boston (MA); On-site; USD 180,000 - 260,000; Full time

Job summary

Wayfair is seeking an Associate Director, Retail (Store) Marketing to shape the direction of physical retail marketing. You will translate company priorities into objectives, lead the strategy across the customer journey from new store openings to in-store experiences, and measure outcomes with cross‑functional partners.

Reporting to the Head of Brand Marketing, you will build a high-impact team, align stakeholders, and drive initiatives that connect awareness, traffic, and business performance

Qualifications

• Significant experience in retail marketing and omnichannel campaigns.
• Proven ability to set strategy and drive results through teams.
• Experience influencing senior stakeholders and cross‑functional partners.
• Bachelor’s degree in Marketing, Business, or related field.
• Physical retail new store openings or fleet expansion experience preferred.
• 12+ years of experience.

Responsibilities

• Set and translate retail marketing objectives into annual plans.
• Own the retail marketing strategy spanning awareness, traffic, and experience.
• Define success metrics, standards, and accountability.
• Build scalable launch and sustain models for new stores.
• Drive cross‑functional alignment with Marketing, Merchandising, Store Ops, Creative.
• Guide testing and channel investment to optimize performance.
• Build and develop the retail marketing team and capabilities.

Skills

Retail marketing

Omnichannel marketing

Strategy development

Stakeholder management

Team leadership

Analytical skills

Brand experience

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

About The Role

The Physical Retail team at Wayfair sits at the intersection of our digital platform and the in‑person shopping experience. As Associate Director, Retail (Store) Marketing, you will set the direction for how Wayfair builds awareness, drives traffic, and grows its physical retail presence.

About The Role

The Physical Retail team at Wayfair sits at the intersection of our digital platform and the in‑person shopping experience. As Associate Director, Retail (Store) Marketing, you will set the direction for how Wayfair builds awareness, drives traffic, and grows its physical retail presence.

Reporting to the Head of Brand Marketing, you will translate broader company and organization priorities into objectives for retail marketing, then deliver those outcomes through your team and cross‑functional partners. You will lead the strategy across the full customer journey from new store openings and ongoing traffic to the in‑store experience and how it’s translated across our digital ecosystem and establish how success is measured. The work will involve evolving business challenges and coordination across teams, functions, and senior stakeholders. You will bring clarity to the priorities, plans, and capabilities needed to grow this channel.

Key Responsibilities

• Set direction and deliver outcomes: Translate broader, including multi‑year, business priorities into annual retail marketing objectives. Align team plans as priorities shift and remain accountable for results delivered through your team and partners.
• Own the retail marketing strategy: Set the Retail marketing strategy and Wayfair Retail experiential strategy, connecting awareness, traffic, customer experience, and business performance.
• Define success and operating standards: Establish outcome measures, quality standards, decision criteria, and accountability for retail marketing work so teams can make sound decisions and deliver consistently.
• Build scalable launch and sustain models: Own the “New Store Opening” playbook and ongoing support model. Identify what needs to scale across stores and markets, and evolve the approach based on results and changing business needs.
• Drive cross‑functional alignment: Align teams and senior stakeholders across Marketing, Merchandising, Store Operations, Creative, and other relevant functions on priorities, dependencies, risks, and expected outcomes.
• Guide testing and channel investment: Set the testing and optimization agenda for physical retail, use evidence to guide investment and budget tradeoffs, and scale approaches that improve performance.
• Build team capability and structure: Lead and develop the retail marketing team and the broader work around it. Shape the capabilities, roles, and ways of working needed to deliver the team’s objectives. The role may lead multiple teams or a single team with comparable breadth and impact.

Qualifications

• Significant experience in retail marketing, integrated brand marketing, omnichannel marketing, or a related field, with a track record of setting strategy and delivering results through teams and cross‑functional partners.
• Experience leading complex work with evolving scope, aligning multiple functions, and influencing senior or executive stakeholders.
• Strong business judgment and analytical skills; able to define success measures, evaluate investment tradeoffs, and adjust plans as priorities or evidence change.
• Ability to turn a brand strategy into effective customer experiences across physical and digital channels.
• Experience building team capabilities, setting clear expectations, and supporting development across a team or broader organization.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Physical retail new store opening or fleet expansion experience is highly preferred.
• 12+ Years of experience.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry‑leading technology and creative problem‑solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].

The above base pay range may vary depending on location, job‑related knowledge, skills and experience. For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy. As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation. Please note, the terms of internal offers, including the salary offered, are not negotiable.