Manager, Growth Marketing Canada

Wayfair; Boston (MA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Tuition Reimbursement

Employee discount

Parental Leave

Gym/Fitness discounts

Job summary

Wayfair is seeking a data-driven Manager for Growth Marketing in Canada. This hybrid role operates from our Boston HQ, with in-office Mon-Thu and Friday work-from-home.

You will lead multi-channel strategies across Meta, Pinterest, TikTok, Influencer, and App Install, owning budgets and driving growth through analytics and creative strategy. You will mentor a high-performing team of analysts, collaborate with external partners like Meta and CreatorIQ, and deliver measurable impact on brand and

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or related field.
• 4+ years in digital media strategy, planning or buying.
• Strong analytical skills and proficiency with SQL.
• Experience managing large media budgets and roadmaps.
• Ability to lead and mentor analysts and collaborate with stakeholders.

Responsibilities

• Lead roadmap, strategy and execution for Meta, Pinterest, TikTok, Influencer/Affiliates and App Install channels.
• Develop and scale creative strategy for Influencer networks and in-house creator programs.
• Manage a team of marketing analysts, setting strategic direction and coaching for growth.
• Monitor campaign performance daily, diagnose issues and adjust plans quickly.
• Maintain partnerships with Meta, Pinterest, TikTok and CreatorIQ for best-in-class execution.
• Collaborate with marketing data science to design measurement frameworks and reporting.

Skills

Media strategy

SQL

Analytical skills

Budget management

Roadmap development

Stakeholder management

Education

Bachelor's degree

Tools

SQL

Cursor

N8N

CreatorIQ

Job description

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair Canada’s Marketing team is looking for a data-driven Manager to drive strategy and execution across our Growth Marketing channels (Meta, Pinterest, TikTok, Influencer, Performance Affiliates, and App Install Marketing). As a leader on Wayfair.ca’s marketing team, you will own your channel budgets and help drive growth in a fast-paced environment. You will develop your roadmap, come up with creative solutions to strategic and operational problems, and manage a team of highly analytical analysts.

In this role, you will manage a high-performing team of analysts and associates responsible for shaping and executing full-funnel media strategies, measuring and reporting on their performance, and leveraging those insights to drive continuous innovation. You will manage multi-million dollar campaigns that build brand awareness, generate demand, and convert high intent customers. You will partner closely with both external stakeholders at Meta and Pinterest and internal stakeholders including creative, marketing technology, and marketing measurement to unlock growth. The ideal candidate will bring depth of experience in paid media buying, a strong fluency in both measurement and creative strategies, and experience mentoring and scaling teams.

What You'll Do

• Lead the roadmap, strategy, and execution for the Meta, Pinterest, TikTok, Influencer/Affiliates and App Install marketing channels, including campaign operations, bidding strategies, measurement frameworks, and creative strategy.
• Develop and scale the creative strategy for Influencer across networks (LTK, ShopMy) and our in-house creator program. You will develop briefs that support commercial and localized CA priorities, building a community and ensuring a sustainable revenue stream for the business.
• Manage and develop a team of marketing analysts and associates, setting strategic direction, coaching for growth, and ensuring operational excellence.
• Closely monitor campaign performance daily, identify and root cause problems, solve abnormalities, and react to deviations from plan quickly and strategically.
• Lead relationships with our partners at Meta, Pinterest, TikTok and CreatorIQ ensuring best-in-class execution, transparency, and continuous innovation.
• Collaborate closely with marketing data science to design and implement measurement frameworks (e.g., brand lift and incrementality testing), and deliver reporting that connects media investment to business outcomes.

What You Need

• Bachelor's degree in Marketing, Business Analytics, or related fields.
• 4+ years’ experience in digital media strategy, planning or buying.
• Excellent analytical skills with experience using data analytics tools like SQL, with an aptitude for a variety of AI tools to enhance channel management and reporting through automated workflows (e.g., Cursor, N8N).
• Experience managing large media budgets with accountability for business outcomes.
• Experience developing roadmaps and informing marketing strategies.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong verbal and written communication skills, with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders, peers, analysts, etc.)
• Demonstrated experience effectively working with and influencing cross-functional stakeholders
• Ability to independently scope ambiguous problems and execute on solutions

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail]. The above base pay range may vary depending on location, job-related knowledge, skills and experience. For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy. As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation. Please note, the terms of internal offers, including the salary offered, are not negotiable.