Senior Manager, B2B Lead Generation and Marketing

-; Pasadena (CA); Remote; USD 117,000 - 153,000; Full time

Job summary

A leading company in people search is seeking a Senior Manager, B2B Lead Generation and Marketing Programs. The role involves end-to-end management of lead generation initiatives, driving both traditional and digital marketing efforts to maximize ROI. Ideal candidates will possess extensive experience in B2B marketing, showcasing exceptional project management and communication skills.

Benefits

Bonus program

Equity plans

401K plan

100% medical/dental/vision coverage

Unlimited employee PTO

Qualifications

• 4+ years as a B2B marketing leader in a SaaS environment.
• Experience in developing omnichannel lead generation initiatives with a focus on ROI.
• Proven track record within trade shows, sponsorships, and content marketing.

Responsibilities

• Lead the end-to-end lead generation process with a focus on growing MQLs.
• Drive content marketing efforts and project management across multiple teams.
• Establish KPIs to measure success in achieving sales outcomes.

Skills

Leadership

Problem Solving

Project Management

Communication

Quantitative Analysis

Education

University degree

MBA

Tools

CRM Platforms

Marketing Automation Platforms

Job description

About Spokeo:

Join our mission to make the world more transparent with data.

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

Founded in 2006, we have grown to a company of nearly 200 dedicated employees, with flexible work locations and an average tenure of 5.3 years. Find out why we were named a "Best Company" by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as "Best CEO" for co-founder Harrison Tang.

About this Opportunity

As Spokeo continues to grow, we are looking for a driven, innovative Senior Manager, B2B Lead Generation and Marketing Programs to lead the ideation and execution of go-to-market activities within the B2B business unit. As the Sr. Manager, you will be an entrepreneurial teammate working alongside Sales, Product, Design Team, Marketing, and other internal stakeholders to ideate, execute, and evaluate lead generation programs (both traditional B2B and digital marketing programs) for our target verticals: collections and skip tracing, law enforcement, fraud investigations, and real estate.

The Senior Manager, B2B Lead Generation and Marketing Programs should have demonstrable experience at marketing planning and delivering omnichannel lead generation initiatives. The Sr. Manager must be results-focused and have developed and executed successful B2B demand and lead generation programs.

The ideal candidate is a self-starter who is recognized as having the expertise, vision, and enthusiasm to actuate the huge market opportunity of a nascent yet promising product line. They will welcome, embrace, and overcome any challenge - to get the job done. They will also be the type of leader who is leading on the ground versus someone who directs from an ivory tower.

The Senior Manager, B2B Lead Generation and Marketing Programs is an individual contributor role and reports directly to the SVP of Product Management.

What You'll Do:

• 65% - Take full ownership of the end-to-end lead generation process. Create the annual marketing plan and manage associated budgets. Ideate and manage lead generation activities from inception through to delivery and post-campaign review, with the overall goals of growing MQLs and then nurturing them to SQLs, both with positive ROI
• 15% - Drive content marketing (while working with Product and Marketing teams) for all communications to internal and external stakeholders
• 10% - Ensure that the marketing efforts are on target and on brand
• 5% - Establish clear performance measurements to ensure the success of strategies in driving and exceeding sales outcomes
• 5% - Liaise and direct internal/external media & creative partners to create relevant content to support campaign activities

Who You Are:

• 4+ years of success as a B2B marketing leader, working on B2B/Enterprise SaaS solutions in a 0 to 1 environment and with a sharp focus on ROI
• Motivational, inspirational, enthusiastic leadership
• Problem solver whereby they explore new marketing opportunities, apply quantitative analysis to optimize performance, and drive positive ROI
• Proven track record of developing and executing scalable marketing strategies across trade shows, sponsorships, webinars, email, content marketing, and paid and organic media to establish brand leadership and drive highly qualified leads for sales.
• Experienced in identifying key customer segments and developing strategies aligned to their roles in the buying process, creating pipeline generation campaigns that drive new business and cross-sell opportunities.
• Excellent project management skills and high attention to detail: this role requires a huge amount of collaboration and orchestration across multiple teams
• Outstanding communication (oral, aural, and written) skills: an empathetic, skilled storyteller who can captivate and inspire their audience
• Flexible and nimble to adapt and alter current plans based on new learnings and feedback
• Excited to work in a fast-moving, entrepreneurial B2B business unit nestled within a larger, financially stable, and traditionally B2C organization, with great opportunity for personal and professional development
• The position may require up to 20% travel
• Experience working with B2B clients in the credit and collections, law enforcement, and or financial crimes spaces preferred
• Hands-on experience with CRM and marketing automation platforms (Hubspot, Salesforce, etc.) preferred
• University degree required/MBA preferred

Working at Spokeo

Spokeo offers a bonus program, equity plans, and 401K. Once a year, we do a discretionary, merit-based salary increase. Additional benefits include 100% medical/dental/vision coverage and unlimited employee PTO.

Spokeo extends written offers to candidates who successfully complete their selection process. Spokeo's offers include a base salary, participation in a company bonus program, stock options, and comprehensive benefits. A final offer will depend on several factors, including, but not limited to, marketplace competition, job leveling, the candidate's experience, skills, etc.

Privacy Notice for Candidates: https://www.spokeo.com/recruiting-policy

Spokeo is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world.

Recruiters or staffing agencies: Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully executed agreement on file, and 2) being assigned to the open position (as a search) via our applicant tracking solution.

#LI-Remote

Department Product Role Product Manager Locations Remote, United States Remote status Fully Remote Yearly salary $117,900 - $152,100