Senior Manager, Marketing Analytics

K12 Coalition; United States; Remote; USD 105,000 - 125,000; Full time

Job summary

A leading company in K-12 education seeks a Senior Manager for Marketing Analytics. In this pivotal role, you will oversee marketing data analysis and performance metrics, directly impacting strategic decision-making to drive growth across the organization. Your expertise in analytics tools and digital marketing strategies will help shape campaigns that resonate with educators and support the company’s mission. Join a collaborative team focused on enhancing educational outcomes through data-driven insights.

Benefits

Flexible time off

Paid parental leave

Comprehensive medical insurance

401(k) with company matching

Tuition assistance

Qualifications

• 5-8 years in marketing analytics or related.
• Expertise in Google Analytics 4 and Tableau.
• Strong skills in data interpretation and presentation.

Responsibilities

• Lead marketing analytics for e-commerce and B2B funnels.
• Oversee data reporting and insights.
• Design testing strategies for optimization.

Skills

Analytical thinking

Communication

Leadership

Project management

Data-driven decision making

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Google Analytics 4

Tableau

Salesforce

HubSpot

Marketo

Job description

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This range is provided by K12 Coalition. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$105,000.00/yr - $125,000.00/yr

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher certification, test preparation, professional learning, curriculum, consulting, and strategic planning. K12 Coalition came together when educators with deep experience as teachers, school leaders, and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Passage Preparation, Teaching Channel, and School Solutions.

Location: Remote, available from anywhere within the U.S.

Travel: Up to 10% for team meetings and conferences

The Opportunity

Join our impactful Marketing Team, where storytelling meets strategy to drive engagement and growth across all divisions of K12 Coalition. We bring together creative, analytical, and collaborative minds to shape our brand narrative, build campaigns that resonate with educators, and support both organization-wide and division-specific goals. Whether developing standout designs, managing campaigns, or generating actionable insights, we’re focused on reaching the right audiences with the right message at the right time.

We’re looking for a strategic and data-driven marketing leader to join our team as the Senior Manager, Marketing Analytics. In this role, you’ll lead how we measure performance across our digital marketing and B2B funnels using insights to inform decisions, optimize campaigns, and connect our efforts to results. You'll oversee marketing reporting, analytics infrastructure, and experimentation to help us understand what’s working, what needs to improve, and where to invest next.

This role reports to the Chief Marketing Officer and manages two direct reports. You’ll collaborate closely with colleagues in marketing, sales, data, and product to support shared goals. If you enjoy turning data into stories and decisions, and you thrive in a fast-paced, mission-driven environment, we’d love to meet you.

What You’ll Do

You will lead marketing analytics across our e-commerce and B2B funnels, ensuring access to the insights needed to support informed, data-driven decisions throughout the customer journey. In this role, you will:

Own and manage our marketing analytics infrastructure

• Oversee tool integration and data connections across platforms such as Google Analytics 4, Snowflake, Salesforce, and marketing automation systems (e.g., HubSpot, Marketo, or Pardot)
• Build and maintain a comprehensive data model that supports full-funnel visibility—from web behavior and lead capture to sales engagement and customer acquisition
• Define and monitor marketing KPIs, including MQLs, SQLs, CAC, LTV, ROAS, attribution models, and funnel conversion rates

Develop reporting systems and performance insights

• Create and manage dashboards using Tableau or Looker Studio to support real-time insights for marketing, sales, and leadership
• Conduct cohort, channel, and funnel analyses to inform budget decisions and resource prioritization
• Establish a consistent reporting cadence for weekly, monthly, and quarterly business reviews

Lead testing and optimization strategies

• Design and execute A/B and multivariate tests across landing pages, email campaigns, CTAs, pricing pages, and user flows
• Use behavioral and CRM data to guide conversion rate optimization efforts
• Analyze test outcomes and partner with internal teams to apply findings to ongoing marketing efforts

Support attribution, segmentation, and B2B funnel optimization

• Develop attribution frameworks to connect top-of-funnel efforts (e.g., paid social, gated content) to pipeline outcomes (e.g., demos, closed deals)
• Analyze account-based marketing (ABM) performance and buyer segment behaviors
• Collaborate with sales enablement and RevOps to improve pipeline reporting and conversion

Serve as a strategic thought partner

• Advise marketing leadership on data strategy, campaign planning, and audience segmentation
• Work closely with sales, product, and engineering teams to align analytics priorities with broader business goals
• Translate data into actionable recommendations and support data literacy across teams

Other Duties:

• Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.

Qualifications

• 5 - 8 years of experience in marketing analytics, digital performance optimization, or revenue operations
• Demonstrated success analyzing both e-commerce (conversion-driven) and B2B marketing funnels (lead nurturing, sales support)
• Deep expertise in Google Analytics 4, Tableau, and marketing automation platforms (e.g., HubSpot, Marketo)
• Strong understanding of SQL and experience working in data warehouse environments such as Snowflake
• Hands-on experience with A/B testing frameworks, CRO strategies, and behavioral analytics
• Fluency in Salesforce reporting and marketing attribution methodologies
• Strong communication skills, including the ability to present complex data in clear, actionable ways for leadership
• Proven ability to prioritize and manage competing deadlines in a fast-paced, mission-driven environment

Who You Are

You take ownership and demonstrate initiative – You are a motivated team player and self-starter, ready to contribute to your team’s goals with a collaborative and solutions-oriented mindset.

You are data-driven – A collaborative team player who enjoys testing, experimenting, and drawing insights from data. You leverage your understanding of digital marketing, emerging trends, and consumer behavior to adapt and make informed decisions.

You are an effective communicator with the ability to build and sustain relationships – You communicate effectively, ensuring your ideas are accessible to diverse audiences, both verbally and in writing.

You are a self-motivated and skilled problem-solver – Both creative and analytical, you’re proactive, resourceful, and able to work independently. You adapt quickly to changing priorities and environments, continuously seeking solutions and improvements.

You are an agile project manager – You think and act strategically, demonstrating strong attention to detail and multitasking abilities. Highly organized, you manage projects effectively while responding to the business’s evolving needs.

Compensation Range

The compensation range for this position is $105,000-$125,000.

As part of our commitment to pay equity, new hires are typically brought into the organization at a salary between the salary band minimum and the salary band midpoint depending on qualifications, location, internal equity, and the budgeted amount for the role.

Why Work with Us

We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.

Our Selection Process

Our selection process typically includes an online application, a short phone interview, a hiring manager interview, and a final panel interview.

K12 Coalition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need assistance or accommodation during the interview process due to a disability, please email us at [e-mail]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Protecting Your Job Search: Important Information from K12 Coalition

At K12 Coalition, we are committed to ensuring a transparent and secure recruitment process. To help you navigate your job search safely, please note the following:

Official Communication Channels: All correspondence from our recruitment team will come from an official @k12coalition.com email address. We do not use messaging platforms for recruitment purposes.

Application Process: We do not extend unsolicited job offers. All open positions are listed on our official Careers Page, and any offer will follow a formal interview process.

No Upfront Payments: We will never request any form of payment from candidates during the hiring process. This includes fees for training materials, background checks, or equipment.

If you receive any communication that contradicts the above, please report it to our HR department at [e-mail]. Your security is our priority.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education, Marketing, and Analyst

• Industries

  Primary and Secondary Education and Marketing Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Tuition assistance

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