Senior Manager, AI-Driven Consumer Data Research

The Coca-Cola Company; Atlanta (GA); On-site; USD 131,000 - 153,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager, Technical Consumer Data Research (TCDR) to lead consumer-centric research strategies for the Global Nutrition portfolio. You will drive advanced analytics, AI-driven methods, and sensory science to generate actionable insights that guide breakthrough beverages and packaging decisions.

Reporting to the Senior Director, TCDR NAOU, you will partner with R&D, Marketing, and Human Insights to scale AI-enabled tools, deliver robust data storytelling,

Qualifications

• Bachelor's or Master's degree in Food Science, Sensory Science, Behavioral Science, Engineering, Data Science, or a related field.
• 10+ years of FMCG/beverage experience with sensory and consumer research for innovation.
• Strong analytics and proficiency with JMP, SPSS, R, Python, SQL and Power BI.
• Experience applying AI/ML (NLP, predictive modeling, image recognition, generative AI) to data.
• Deep understanding of consumer-centric innovation and sensory evaluation principles.
• Ability to design large-scale quantitative studies and translate findings into strategy.
• Strong technical communication and data storytelling for executives.
• Advanced influencing and stakeholder management in matrixed orgs.
• Passion for new tech and agile experimentation.
• Strong critical thinking and problem solving with business focus.

Responsibilities

• Lead technical consumer data research initiatives for Global Nutrition, creating learning plans aligned with business priorities.
• Translate strategic questions into sensory and consumer research programs using advanced methods.
• Apply AI, ML, and statistical modeling to synthesize data into actionable insights and recommendations.
• Integrate consumer voice into the innovation pipeline for product and packaging decisions.
• Design and execute qualitative and quantitative studies with advanced analytics.
• Lead data storytelling and present findings to senior stakeholders.
• Champion emerging technologies with Agile research practices.
• Develop competitive benchmarking to uncover drivers and whitespace.
• Collaborate with Marketing, R&D, and Human Insights to embed consumer-centric mindset.
• Participate in global TCDR forums and capability-building initiatives.

Skills

Communication

Consumer Centricity

Consumer Research

Food Sciences

Food Technology

Group Problem Solving

Influencing

Innovation

Laboratory Testing

Leadership

Product Development

Researching

Sensory Research

Sensory Testing

Statistics

Teamwork

Education

Bachelor's degree

Master's degree

Food Science

Sensory Science

Behavioral Science

Engineering

Data Science

Tools

JMP

SPSS

R

Python

SQL

Power BI

Job description

The Coca-Cola Company is seeking a Senior Manager, Technical Consumer Data Research (TCDR) to lead consumer-centric research strategies for the Global Nutrition portfolio. You will drive advanced analytics, AI-driven methods, and sensory science to generate actionable insights that guide breakthrough beverages and packaging decisions.

Reporting to the Senior Director, TCDR NAOU, you will partner with R&D, Marketing, and Human Insights to scale AI-enabled tools, deliver robust data storytelling,