Director, Global Intelligence Analytics & Measurement

The Coca-Cola Company; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Job summary

The Coca‑Cola Company is seeking a leader to design and implement scalable measurement systems and analytics frameworks that unify consumption and purchase data. You will guide cross‑functional teams across marketing, categories, and commercial functions to deliver actionable intelligence and operational excellence in the Coca‑Cola system.

With 8+ years in consumer research and digital analytics, you will drive AI‑enabled methodologies, validate models, and foster partnerships with external

Qualifications

• Measurement and Analytics Expertise:Deep understanding of consumer and shopper research techniques, technology‑enabled tracking methodologies, and the complete data ecosystem lifecycle.
• AI Enabled Advanced Analytics:Expertise in developing statistical, econometric, and machine learning models to drive actionable insights.
• Strategic Vision:Ability to apply new technologies to operationalize briefs and create future‑ready measurement systems.
• Cross‑Functional Collaboration:Proven ability to articulate cross‑functional objectives to senior management and develop diverse network partnerships.
• Innovation and Transformation:Track record of driving adoption of cutting‑edge solutions and services across a global organization.

Responsibilities

• Design and implement digitally enabled, industry‑leading measurement systems that integrate consumption and purchase data for consistent comparability and holistic diagnostics.
• Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models to drive powerful insights across the purchase‑to‑consumption pathway.
• Ensure the accuracy, reliability, and scalability of models through rigorous testing and validation.
• Collaborate with cross‑functional teams of data, research, analytics, and human insights experts to drive a transformation agenda for connected consumer and shopper marketing data.
• Integrate AI and machine learning into traditional research methodologies to automate processes and enhance capacity for learning and foresight.
• Promote the adoption of cutting‑edge, technology‑enabled solutions across the organization to enhance data fluency and user satisfaction.
• Identify, establish, and manage partnerships with leading digital research agencies and data providers to foster innovative approaches to consumer and shopper insights.
• Work closely with the Global Consumption & Purchase Protocols Intelligence team to design, curate, and test technology‑enabled consumption and purchase protocols.
• Collaborate with cross‑functional teams to align measurement systems and analytics frameworks with organizational goals.
• Promote transparent discussions to continuously improve the efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
• Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.

Skills

Measurement & Analytics

AI Enabled Analytics

Strategic Vision

Cross-Functional Collaboration

Innovation & Transformation

Education

Bachelor's degree

MBA or Master’s in Data Science/Statistics/CS

Job description

The Coca‑Cola Company is seeking a leader to design and implement scalable measurement systems and analytics frameworks that unify consumption and purchase data. You will guide cross‑functional teams across marketing, categories, and commercial functions to deliver actionable intelligence and operational excellence in the Coca‑Cola system.

With 8+ years in consumer research and digital analytics, you will drive AI‑enabled methodologies, validate models, and foster partnerships with external