Associate Director, Business Analytics

Momentum Worldwide; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom is seeking a senior analytics professional to build deep client insights and lead analytics-driven decision making in advertising and media strategy. You will guide cross-functional teams, mentor analysts, and present compelling narratives from data to clients both remotely and in person.

You will shape measurement plans, optimize budgets, and develop audience-driven marketing solutions while staying current with industry trends and delivering measurable business impact.

Qualifications

• University degree plus 5–7 years in data/analytics for advertising or digital consulting.
• Experience with agency-side media planning and execution is desirable.
• Strong leadership, client-relations and communication skills.
• Ability to translate complex analytics into actionable business insights.

Responsibilities

• Develop deep understanding of client issues and competitive position to drive insights.
• Lead and mentor analysts, present reports and POVs to clients regularly.
• Design tests to measure media impact and drive budget/plan optimization.
• Coordinate cross-functional tasks and keep priorities clear.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising solutions

Leadership & client relations

Communication & presentation

Coaching & mentoring

Ambiguity handling

Education

University degree with analytics focus

Job description

Responsibilities

• External facing responsibilities: Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. Participate in the measurement plan development and execution. Ensure timely follow through on all scheduled and ad hoc deliverables. Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. Recommend and implement research that will aid in the consumer insight gathering and strategic process. Identify opportunities to continuously improve processes. Lead, mentor and train analysts and managers. Present reports, POVs and other materials to clients on a regular basis over the phone and in person. Contribute to the consumer segmentation and audience identification/exploration processes. Design tests to measure the incremental impact of media on business outcomes. Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Internal facing responsibilities: Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
• Comfortable working in ambiguous situations.

Education and Experience

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Compensation

$70,000-$125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Equal Opportunity Employer

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Job Details

• Location: New York, New York, United States of America
• Type: Full time