Senior Manager, Acquisition Marketing & Messaging

Walmart; Hoboken (NJ); On-site; USD 108,000 - 216,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Stock purchase program

Education benefits

Job summary

Walmart in Hoboken, NJ, seeks a Senior Manager to own messaging strategy for Walmart+ acquisitions, aligning journeys across channels to drive conversions. You will set the roadmap for marketing landing pages and onsite assets, collaborating with Paid Media, CRM, and other teams to deliver cohesive experiences.

You will leverage 10+ years in acquisition or growth marketing, deep analytics, and testing to improve performance and customer value, translating insights into compelling copy and

Qualifications

• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years’ experience in Marketing, Business Administration, or related field.
• Option 2: 6 years’ experience in Marketing, Business Administration, or related field.

Responsibilities

• Own the acquisition experience strategy across marketing landing pages and touchpoints, from message to conversion.
• Lead the acquisition experimentation roadmap to identify high-value opportunities via testing.
• Translate performance and customer insights into strategy using data, experiments, and research to drive recommendations.
• Influence cross-functional strategy and prioritization across Product, UX, Analytics, Creative, Site Operations and other partners.

Skills

Acquisition marketing

Growth marketing

Digital analytics

Experimentation & optimization

Copywriting & imagery

Education

Bachelor's Degree in Marketing, Business Administration, or related field

MBA preferred

Job description

Walmart in Hoboken, NJ, seeks a Senior Manager to own messaging strategy for Walmart+ acquisitions, aligning journeys across channels to drive conversions. You will set the roadmap for marketing landing pages and onsite assets, collaborating with Paid Media, CRM, and other teams to deliver cohesive experiences.

You will leverage 10+ years in acquisition or growth marketing, deep analytics, and testing to improve performance and customer value, translating insights into compelling copy and