Associate Director Field Marketing - Quality Cloud

Veeva Systems, Inc.; Boston (MA); Hybrid; USD 115,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Flexible PTO

Company holidays

Retirement plans

Charitable giving program

Job summary

Veeva Systems, Inc. is seeking an Associate Director of Field Marketing to lead integrated marketing efforts across events, digital, and ABM programs. This remote role supports teams across regions from the Eastern or Central time zones.

You will partner with Product Marketing, Creative Services, and Marketing Ops to drive pipeline, educate key accounts, and optimize ROI for both in-person and virtual events.

Qualifications

• 10+ years of enterprise software marketing experience.
• Exceptional communication, writing, and organizational skills.
• Highly organized with strong attention to detail.
• Self-directed and able to manage multiple projects under aggressive timelines and expectations.
• Proficient in delivering content via LinkedIn.
• Working knowledge of a data visualization tool (Sigma) and marketing automation platform experience (Marketo).
• Growth minded and a team player with a positive attitude.

Responsibilities

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes that speak directly to the interests of key target buyers and influencers
• Create effective integrated marketing programs and communications in partnership with Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops
• Create awareness, nurture, and educate key contacts within target accounts to drive pipeline and accelerate sales opportunities
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
• Track, analyze, and optimize programs and ABM initiatives
• Work cross-functionally with Sales, Sales Enablement, and Strategy teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Skills

Enterprise marketing

Communication

Organization

Self-management

LinkedIn content

Data analytics

Marketo

Sigma

Growth mindset

Team player

Tools

Sigma

Marketo

Job description

The Role

Veeva is seeking an Associate Director of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including industry and company events, communications, demand generation, and digital events and marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.

This is a remote opportunity; candidates must be based in the Eastern or Central time zones.

What You’ll Do

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes that speak directly to the interests of key target buyers and influencers
• Create effective integrated marketing programs and communications in partnership with Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops
• Create awareness, nurture, and educate key contacts within target accounts to drive pipeline and accelerate sales opportunities
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
• Track, analyze, and optimize programs and ABM initiatives
• Work cross-functionally with Sales, Sales Enablement, and Strategy teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Requirements

• 10+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Highly organized with strong attention to detail
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via LinkedIn
• Working knowledge of a data visualization tool (e.g., Sigma) and marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude

Nice to Have

• Experience in project management and marketing operations
• Experience in a high-growth software or technology company

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $115,000 - $200,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].