Senior Manager, Global Loyalty Marketing

IHG Hotels; Georgia; Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Bonus pay

Benefits package

Job summary

IHG Hotels is seeking a Senior Manager, Global Loyalty Marketing to lead strategic design and activation of loyalty programs and partnerships. You will collaborate across Loyalty, Partnerships, and Commercial Marketing to drive revenue and member engagement through owned, paid, and partner media channels.

The role requires 8+ years in commercial, loyalty, or partnership marketing, with strong leadership and data-driven decision making.

Qualifications

• Bachelor's or master's Degree in a relevant field of work or an equivalent combination of education and work-related experience.
• Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.
• Experience in people and team leadership, with a demonstrated ability to coach, develop, and motivate high-performing teams.
• Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
• Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
• Ability to direct creative process (es) to build compelling messaging and creative concepts.
• Experience in handling sensitive consumer data such as financial records a plus.
• Experience with identifying marketing opportunities utilizing third party information.
• Ability to translate observations into finding and business applications.
• Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude.
• Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.

Responsibilities

• Serve as the team leader for the Global Promotions Center of Excellence, owning everything from strategy and ideation through delivery of multi-brand, global marketing promotions and campaigns, including Commercial, Loyalty, B2B Loyalty, and loyalty program extensions.
• Develop strategy for Global and Regional Loyalty Marketing initiatives, including acquisition marketing, partnership marketing, and quick-turn activations when performance is pacing behind plan.
• Monitor campaign and promotional performance and drive continuous optimizations through deep understanding of loyalty, finance, and channel touchpoints.
• Serve as a central connector across Loyalty & Partnerships Marketing, partnering closely with Loyalty, Finance, Analytics, and Technology teams to build annual and quarterly plans and turn business needs and objectives into actionable marketing ideas.
• Own and manage marketing budget, effectively allocating funds and conducting budget audits in partnership with business financial partners. Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
• Manage external agency and partner relationships to ensure clear communications in planning process and throughout campaign development and execution, while building strong, trusting relationships across the internal organization to support overall team objectives.
• Lead, coach, and develop marketing team members providing clear direction, prioritization, and performance management.

Skills

People leadership

Cross-functional collaboration

Marketing strategy

Loyalty marketing

Partnership marketing

Test and learn

Budget management

Data-driven decision making

Education

Bachelor's or master's Degree in a relevant field

Job description

Senior Manager, Global Loyalty Marketing

Description

The Senior Manager, Global Loyalty Marketing is responsible for leading strategy and activation of programs, products, promotions, and communications for assigned marketing initiatives across loyalty and partnerships. This role will work cross-functionally with our Loyalty, Partnerships, and Commercial Marketing teams to build marketing solutions that drive revenue and member engagement through owned, paid, and partner media channels.

Your day to day

• Serve as the team leader for the Global Promotions Center of Excellence, owning everything from strategy and ideation through delivery of multi-brand, global marketing promotions and campaigns, including Commercial, Loyalty, B2B Loyalty, and loyalty program extensions.
• Develop strategy for Global and Regional Loyalty Marketing initiatives, including acquisition marketing, partnership marketing, and quick-turn activations when performance is pacing behind plan.
• Monitor campaign and promotional performance and drive continuous optimizations through deep understanding of loyalty, finance, and channel touchpoints.
• Serve as a central connector across Loyalty & Partnerships Marketing, partnering closely with Loyalty, Finance, Analytics, and Technology teams to build annual and quarterly plans and turn business needs and objectives into actionable marketing ideas.
• Own and manage marketing budget, effectively allocating funds and conducting budget audits in partnership with business financial partners. Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
• Manage external agency and partner relationships to ensure clear communications in planning process and throughout campaign development and execution, while building strong, trusting relationships across the internal organization to support overall team objectives.
• Lead, coach, and develop marketing team members providing clear direction, prioritization, and performance management.

What we need from you

• Bachelor's or master's Degree in a relevant field of work or an equivalent combination of education and work-related experience.
• Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.
• Experience in people and team leadership, with a demonstrated ability to coach, develop, and motivate high-performing teams.
• Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
• Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
• Ability to direct creative process (es) to build compelling messaging and creative concepts.
• Experience in handling sensitive consumer data such as financial records a plus.
• Experience with identifying marketing opportunities utilizing third party information.
• Ability to translate observations into finding and business applications.
• Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude.
• Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.

Location

Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

Salary and Benefits

• The salary range for this role is $120,000.00 to $130,000.00. This role is also eligible for bonus pay.
• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.