Assistant Marketing Manager, Customer Marketing

Lowe's; Mooresville (NC); Presencial; USD 85.000 - 110.000; Jornada completa

Descripción de la vacante

Lowe's is seeking an Assistant Manager of Customer Marketing in Mooresville, NC to help conceive omni-channel engagement strategies for DIY and Pro customers. You will collaborate with Marketing and cross-functional teams to analyze data, develop briefs, and drive end-to-end journeys that boost engagement and sales.

The role requires a Bachelor's in Marketing or related field, 3 years of data-driven marketing experience, and 1 year in leadership within agile cross-functional teams.

Formación

• Bachelor’s degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years Data-driven marketing experience
• 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 Year Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams
• 1 Year Leadership experience, preferably in Agile cross-functional teams

Responsabilidades

• Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers.
• Partner with the Customer Marketing Manager in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
• Work with and support the Customer Marketing Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
• Work closely with partnership functions through the POD and/or Brand Marketing relationships to connect with DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
• Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives
• Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning
• Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
• Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
• Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
• Establishes strong working relationships with cross-functional peers

Conocimientos

Data-driven marketing

Strategic briefs

Cross-functional leadership

Agile

Business acumen

Customer marketing

Educación

Bachelor's degree in Marketing or related

Descripción del empleo

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Assistant Manager of Customer Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel customer engagement and retention strategies for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within with cross-functional teams.
The position will report to the Manager or Sr Manager of Customer Marketing and will serve as a subject matter expert of an assigned customer segment. The Assistant Marketing Manager will have to know how to best represent the work of the team with key stakeholders, as well as lead execution of the calendar within small agile customer segment focused marketing pods.
Demonstrated experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus.

What You Will Do

• Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers. Should also be able to function independently in this capacity
• Partner with the Customer Marketing Manager in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
• Work with and support the Customer Marketing Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
• Work closely with partnership functions through the POD and/or Brand Marketing relationships to connect with DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
• Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives
• Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning
• Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
• Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
• Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
• Establishes strong working relationships with cross-functional peers

Minimum Qualifications

• Bachelor’s degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years Data-driven marketing experience
• 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 Year Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams
• 1 Year Leadership experience, preferably in Agile cross-functional teams

Preferred Skills/Education

• 1 Year Experience leading customer marketing at a retailer

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.