Manager, Loyalty

1-800-FLOWERS.COM, INC.; Jericho (NY); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off and holidays

Employee discounts

Career growth opportunities

Exposure to enterprise-scale tech

Job summary

1-800-FLOWERS.COM, INC. is seeking a program manager for its loyalty program to align product, CRM, martech, and analytics efforts and to monitor performance and experimentation.

The role drives loyalty initiatives from strategy to execution with cross-functional collaboration across marketing, analytics, and technology teams. The ideal candidate has 2–5 years in loyalty marketing or CRM, strong project management and communication skills, and experience coordinating multi-team initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 2–5 years of experience in marketing, CRM, loyalty marketing, customer engagement, or retention.
• Understanding of customer lifecycle marketing, segmentation, and engagement strategies.
• Experience coordinating cross-functional initiatives with Marketing, Product, CRM, Analytics, or Technology teams.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with strong attention to detail.

Responsibilities

• Manage operational planning, coordination, and execution for loyalty initiatives.
• Manage project timelines for program launches and updates.
• Manage the Celebrations Passport program, ensuring meaningful member communications and engagement.
• Coordinate testing of new loyalty offers with cross-functional teams.
• Maintain documentation of loyalty rules, benefits, and eligibility criteria.
• Support product feature releases and UAT testing.
• Maintain loyalty dashboards and KPI reporting; monitor wallet usage and redemption trends.
• Provide reporting and insights on the loyalty program and experiment performance.

Skills

Loyalty marketing

CRM coordination

Lifecycle marketing

Project management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field

Tools

Salesforce

Braze

HubSpot

Adobe Campaign

Job description

Primary Role

Serve as the program manager for the loyalty program, ensuring operational alignment across Product, CRM, Martech, and Analytics teams while monitoring program performance and supporting experimentation. This role ensures loyalty initiatives move from strategy to execution efficiently and consistently.

Core Responsibilities

• Manage operational planning, coordination, and execution for loyalty initiatives
• Manage project timelines for program launches and updates
• Manage the Celebrations Passport program, ensuring we are communicating with members is a meaningful way, driving engagement, and incrementality,
• Coordinate the testing of new loyalty offers, promotions, and initiatives ensuring alignment across CRM, Product, Analytics, Marketing and other cross-functional teams
• Maintain documentation of loyalty rules, benefits, and eligibility criteria
• Support product feature releases and UAT testing
• Maintain loyalty dashboards and KPI reporting, monitor wallet usage and redemption trends
• Provide reporting and insights on the loyalty program and support experiment performance tracking and trends

Qualifications

Must haves:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 2–5 years of experience in marketing, CRM, loyalty marketing, customer engagement, retention marketing, or a related role.
• Understanding of customer lifecycle marketing, segmentation, and engagement strategies.
• Experience coordinating cross-functional initiatives with Marketing, Product, CRM, Analytics, or Technology teams.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with strong attention to detail.

Nice to haves:

• Experience supporting and executing customer loyalty, rewards, membership, or retention programs.
• Proficiency in marketing analytics and reporting, with the ability to translate data into actionable insights and recommendations.
• Experience with e-commerce, marketplaces, or CPG
• Experience using CRM and marketing automation platforms such as Salesforce, Braze, HubSpot, Adobe Campaign, or similar tools.

Why Join Us?

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and company holidays
• Employee discounts across our family of brands
• Career growth opportunities within a leading eCommerce organization
• Exposure to enterprise-scale technology initiatives and executive stakeholders

The expected starting salary for this position is ~$80,000/year. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.