Principal Product Manager - Loyalty - Hybrid

Adamo Systems, Inc.; Minneapolis (MN); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Structured onboarding and training

Job summary

A leading technology company based in Minneapolis is seeking an experienced Principal Product Manager to lead their loyalty program. You'll be responsible for the complete lifecycle, from strategy to execution, ensuring sustainable growth and member engagement. Ideal candidates have a strong background in product management, especially in loyalty programs. Benefits include a hybrid work environment and opportunities for growth in a dynamic startup culture.

Qualifications

• 5+ years of product management experience, including 3+ years in loyalty.
• Proven track record launching and scaling loyalty programs.
• Strong understanding of loyalty economics and point valuations.

Responsibilities

• Own the complete loyalty program from strategy through execution.
• Define and optimize loyalty member journey and benefits.
• Collaborate with partners to create exclusive loyalty benefits.

Skills

Product management experience

Customer segmentation

Data-driven approach

Stakeholder management

Communication skills

Education

MBA or relevant advanced degree in business or marketing

Job description

Principal Product Manager - Loyalty - Hybrid

Minneapolis, MN

Product Management

Full-Time

Posted: 05-Jan-2026

REQ-2026-0001

Dorrus.com is seeking an experienced Principal Product Manager – Loyalty (Remote) to lead our loyalty program, Dorrus Beyond. You’ll own the end-to-end loyalty experience—setting strategy, designing the member journey, and driving measurable growth in acquisition, engagement, and retention—while ensuring the program remains profitable and sustainable.

Primary Responsibilities

• Own the complete Dorrus Beyond loyalty program from strategy through execution and performance measurement
• Define and optimize the loyalty member journey from enrollment through ongoing engagement
• Develop and refine loyalty tiers, benefits, and reward structures
• Design point earning and redemption mechanics across all travel verticals
• Collaborate with partners to create exclusive loyalty benefits and special offers
• Create strategies to improve member acquisition, engagement, and retention
• Analyze member behavior and key metrics to identify optimization opportunities
• Lead implementation of personalization features based on member data and preferences
• Work with engineering teams to deliver new loyalty features and technical capabilities
• Partner with marketing on loyalty communications and promotions
• Develop financial models and business rules to ensure program profitability
• Fully remote position — work from anywhere
• Lead a cross-functional team of designers, developers, and loyalty specialists
• Structured onboarding and training process
• Growth opportunities in a fast-moving travel startup
• Opportunity to build and grow a core business driver with significant customer impact

What We Value

• Customer-centric thinking and dedication to exceptional member experiences
• Ability to balance program benefits with business sustainability
• Strong leadership and influence without direct authority
• Business acumen focused on loyalty and profitability
• Passion for innovative reward mechanisms that drive behavior
• Analytical mindset and comfort deriving insights from complex member data

Required Skills

• 5+ years of product management experience, including 3+ years in loyalty, membership, or subscription products
• Proven track record launching and scaling loyalty programs or similar member experiences
• Strong understanding of loyalty economics, point valuations, and program liability management
• Experience with customer segmentation and personalization strategies
• Data-driven approach to program measurement, including customer lifetime value analysis
• Excellent stakeholder management across technical and business teams
• Strong communication and presentation skills to articulate vision and requirements
• Experience writing detailed product specifications and partnering closely with engineering
• Strategic thinking balanced with hands-on execution

Nice to Have

• Travel loyalty experience (airlines, hotels, OTAs)
• Knowledge of gamification techniques to drive engagement
• Understanding of regulatory considerations for loyalty programs across markets
• Familiarity with CRM platforms and customer data management
• Experience with partnership and coalition loyalty models
• Background in marketing automation and personalized communications
• MBA or relevant advanced degree in business or marketing