Senior Living SEO Strategist — Remote

Blacksmith Agency LLC

Seattle (WA)

Remote

USD 70,000 - 100,000

Full time

15 hours ago

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Job summary

Blacksmith Agency is seeking an SEO Strategist, Senior Living to own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

You will lead SEO initiatives across multi-location clients, coordinate with writers and AI on content drafts, and drive rankings through technical

Qualifications

3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
Agency experience across several clients at once.
Clear spoken English with US clients on live calls.
SEO for senior living or similar multi-location businesses is a strong plus.

Responsibilities

Technical SEO: crawl, indexation, site speed, schema and site architecture.
Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
Links, local search and multi-location SEO where the client needs it.
Reporting in GA4 and Search Console, and the quarterly roadmap for each client.