Senior Living SEO Strategist (Remote)

Blacksmith Agency LLC; Detroit (MI); Remote; USD 75,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Strategist for Senior Living to own search strategies for a portfolio of clients. You will define technical roadmaps, content priorities, and the ranking narrative when clients ask what moved, serving as the strategic voice at the table.

You will manage technical SEO, keyword strategy, AI-assisted content drafts, and local/multi-location SEO, while reporting in GA4 and Search Console and guiding quarterly roadmaps for each client.

Qualifications

• 3+ years hands-on in SEO; you have run audits and fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO audits

Agency experience

English fluency

Multi-client management

Search Console

GA4

Tools

Screaming Frog

Ahrefs or Semrush

Google Search Console

GA4

Job description

Blacksmith Agency is seeking an experienced SEO Strategist for Senior Living to own search strategies for a portfolio of clients. You will define technical roadmaps, content priorities, and the ranking narrative when clients ask what moved, serving as the strategic voice at the table.

You will manage technical SEO, keyword strategy, AI-assisted content drafts, and local/multi-location SEO, while reporting in GA4 and Search Console and guiding quarterly roadmaps for each client.