Senior Living Sales Specialist

Sonida Senior Living, Inc.; Decatur (GA); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player in senior living is seeking a dynamic Sales Specialist to drive revenue and occupancy across various communities. This role involves collaborating with local teams to develop pricing strategies, mentoring underperforming Sales Directors, and actively engaging with prospective residents and their families. With a focus on proactive sales activities, the successful candidate will travel extensively to foster relationships and implement effective sales campaigns. Join a passionate team dedicated to providing personalized care and enriching the lives of seniors, while enjoying a rewarding career that offers both challenges and opportunities for growth.

Qualifications

• 3-5 years of sales experience with proven performance.
• High school diploma required; college degree preferred.

Responsibilities

• Maximize revenue and occupancy rates in communities.
• Develop pricing strategies and sales campaigns.
• Conduct thorough discovery with prospective residents.

Skills

Sales Experience

Communication Skills

Active Listening

Problem Recognition

Training Ability

Education

High School Diploma

College Degree or Credits

Tools

Yardi CRM

PC-based Software

Presentation Software (PowerPoint)

Spreadsheet Software (Excel)

Job description

The Waterford at Decatur
North Decatur, GA 30030, USA

Description

About Sonida Senior Living

Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Company operates 91 communities that are home to nearly 11,000 residents across 20 states providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them like family.

Job Description:

The Sales Specialist will report to the Regional Director of Sales and will work closely with key leadership partners at our communities. The Sales Specialist will facilitate the primary sales activities temporarily in communities that do not have a permanent on-site Sales Director and mentor underperforming Sales Directors to help drive revenue across North America and increase overall market penetration. The successful candidate will collaborate with corporate and local teams in developing new relationships, pricing strategies, and sales campaigns.

• Collaborate with facility-based team to maximize revenue and meet both short and long-term corporate objectives for identified communities.
• Establish and maintain community presence by traveling to and working from the community as identified by strategic necessity. Interim community assignments may vary in duration due to goals/objectives. Typical assignments may vary from several weeks to six months.
• Develop pricing strategies and sales campaigns with community leadership, corporate operations and corporate sales teams.
• Increase overall occupancy rates and revenue within communities.
• Ensure the Sales activities are implemented in a proactive, not reactive, environment.
• Establish and enforce key sales targets for lead development, lead conversion to tours, tour conversion to deposits and move-ins, and overall occupancy by community.
• Work with marketing professionals to maximize presence on electronic platforms and utilize electronic media to modernize the sales approach and strategically grow revenue.
• Meet with prospective Residents and their families to conduct thorough discovery and uncover individual needs in seeking senior living placement, including home visits as well as on-site meetings. Offer helpful, smart solutions by asking insightful questions and demonstrating active listening.
• Provide the sales activities and results necessary to achieve and exceed the Community’s sales and move-in goals to continuously maximize occupancy. Oversee adherence to the Sales Expectations and Metrics, in tandem with the RSD.
• All marketing and sales discussions must be presented truthfully and consistently reflect the services the Community provides to the Resident. Promote and embody the Company’s mission statement.
• Review and oversee implementation of the community-specific quarterly action plans and competitive analysis, weekly/monthly secret shop results, sales reports and community compliance with SSL Signature Programs. Communicate with the Regional team about necessary improvements.

Education and Experience:

• A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
• High school diploma required. College credits or degree preferred or satisfy state experience requirements.

Skill/knowledge requirements:

• This position will require between 75% - 100% travel. The incumbent may work 10 consecutive days followed by four consecutive days off on a regular basis and can expect to spend 75% onsite.
• Familiarity with PC-based software applications for capturing sales data and word processing is required. Additional experience with presentation software such as Freelance or PowerPoint, spreadsheet software such as Lotus or Excel, email and Internet functions is a plus.
• Must have full understanding and show competency in Yardi CRM.
• Meet continuing education requirements and certifications on job classification and position, including state requirements.
• Availability to work evenings, weekends, and holidays as necessary.
• Ability to communicate and work within all levels of the Company while following reporting paths.
• Ability to recognize and communicate problems appropriately.
• Ability to relate to the public, Residents, families, staff and other professionals appropriately.
• Ability to teach/train others effectively.
• Ability to travel to and work from individual communities as identified by strategic necessity.
• Ability to work flexible hours to meet requirements of the job.

Physical Requirements

• This position will require between 75% - 100% travel. The incumbent will work 10 consecutive days followed by four consecutive days off on a regular basis and can expect to spend 75% onsite.
• Ability to transfer residents or provide aid as necessary.
• Ability to lift up to 50 pounds occasionally; 35 pounds regularly.
• Routinely requires pushing, pulling, bending, walking, reaching and stooping.