Sales & Marketing Coordinator

Abhomes; Milwaukee (WI); On-site; USD 50,000 - 71,000; Full time

Job summary

American Baptist Homes of the Midwest in Milwaukee is seeking a Sales & Senior Living Marketing Coordinator to guide prospective residents and families through the senior living journey while supporting sales, marketing, lead management, and customer experience initiatives.

You will build relationships, deliver exceptional service, and collaborate with community teams across multiple locations. The role combines remote work with on-site support for events and tours in the Milwaukee metro area.

Qualifications

• High School Diploma or GED required.
• Prior sales experience in a consultative or relationship-driven environment.
• Experience in senior living, healthcare, hospitality, or customer service preferred.
• Strong communication, organizational, and time management skills.
• Ability to travel between supported communities as needed.
• Experience using CRM systems and Microsoft Office applications preferred.

Responsibilities

• Serve as the first point of contact for phone, email, website, referral, and digital inquiries.
• Conduct discovery conversations to understand resident needs, care requirements, financial considerations, and timelines.
• Qualify leads and maintain detailed records in the WelcomeHome CRM system.
• Coordinate tours, prepare sales teams with prospect information, and conduct post-tour follow-up.
• Maintain consistent communication and lead nurturing throughout the sales process.
• Support marketing initiatives, events, email campaigns, and community outreach efforts.
• Generate reports and support sales leadership with pipeline and conversion metrics.
• Provide on-site assistance at communities during events, tours, and special projects as needed.
• Deliver a warm, supportive, and professional experience for prospective residents and families.

Skills

Sales experience

CRM experience

Strong communication

Organizational skills

Time management

Relationship-building

Travel between communities

Education

High School Diploma or GED

Tools

Microsoft Office

CRM software

Job description

Sales & Senior Living Marketing Coordinator

$24.00–$34.00/hour

Hybrid Remote | Full-Time

American Baptist Homes of the Midwest

This is a hybrid remote position. While work is primarily performed remotely, candidates must reside in or near the Milwaukee, WI metro areas to support local communities, events, and occasional on‑site activities.

American Baptist Homes of the MidwestHome Office is seeking a highly organized, compassionate, and relationship‑focused Sales & Senior Living Marketing Coordinator. In this role, you'll serve as the first point of contact for prospective residents and families, helping guide them through the senior living journey while supporting sales, marketing, lead management, and customer experience initiatives.

If you enjoy building relationships, providing exceptional customer service, and helping older adults and their families navigate important life decisions, we'd love to hear from you.

Why You'll Love This Role:

• Meaningful Work: Help seniors and families find the right community and care solutions


• Schedule: Monday–Friday during business hours (9:00 AM–5:00 PM), with occasional evening or weekend commitments for community events, tours, meetings, or special projects as needed.


• Variety & Impact: Support multiple senior living communities and work with a diverse range of prospects


• Hybrid Flexibility: Work remotely while staying connected to local communities in the Milwaukee areas


• Relationship‑Focused Sales: Build connections and guide families through important decisions


• Professional Growth: Gain experience in sales, marketing, customer service, and senior living


• Collaborative Culture: Partner with community sales teams, leadership, and marketing professionals


• Mission‑Driven Organization: Join a team dedicated to serving older adults with compassion and excellence

What You'll Do:

• Serve as the first point of contact for phone, email, website, referral, and digital inquiries


• Conduct discovery conversations to understand resident needs, care requirements, financial considerations, and timelines


• Qualify leads and maintain detailed records in the WelcomeHome CRM system


• Coordinate tours, prepare sales teams with prospect information, and conduct post‑tour follow‑up


• Maintain consistent communication and lead nurturing throughout the sales process


• Support marketing initiatives, events, email campaigns, and community outreach efforts


• Generate reports and support sales leadership with pipeline and conversion metrics


• Provide on‑site assistance at communities during events, tours, and special projects as needed


• Deliver a warm, supportive, and professional experience for prospective residents and families

What You'll Need:

• Must reside in or nearMilwaukee, WI metropolitan area


• High School Diploma or GED required


• Prior sales experience required, preferably in a consultative or relationship‑driven environment


• Experience in senior living, healthcare, hospitality, or customer service preferred


• Strong communication, organizational, and time management skills


• Ability to manage multiple priorities and maintain attention to detail


• Experience using CRM systems and Microsoft Office applications preferred


• Ability to work independently while collaborating across multiple communities


• Ability to travel between supported communities as needed

Benefits:

• Competitive compensation based on experience


• Supportive and collaborative team environment


• Professional growth and development opportunities


• Meaningful career with a mission‑driven organization


• Opportunity to make a lasting impact on seniors and their families

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws. We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.

Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position's essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.