Senior Living Sales Manager: Grow Occupancy & Relationships

The Magnolia; Johnsontown (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision insurance

Paid time off and holidays

Professional development opportunities

Company-paid life insurance

Employee Assistance Program

Job summary

The Magnolia is seeking a dynamic Sales Manager to lead our community’s sales and marketing efforts, drive occupancy growth, and build relationships with prospective residents and families. This role emphasizes strategic planning, proactive outreach, and a passion for helping seniors find their ideal living environment.

You will work closely with the Executive Director and staff to implement campaigns, analyze market opportunities, and ensure a seamless move-in process while representing The

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• 2–3 years of sales experience, preferably in senior living, healthcare, or hospitality.
• Proven track record of meeting or exceeding sales targets.
• Strong sales, negotiation, and closing skills.
• Excellent communication and interpersonal abilities.
• Proficiency in Microsoft Office Suite and CRM software.
• Ability to travel locally for community outreach and events.
• Valid driver’s license with clean driving record (if travel is required).
• Must pass a background check and drug screening.

Responsibilities

• Develop and execute strategic sales plans to achieve and exceed occupancy targets.
• Conduct market analysis to identify opportunities for growth and competitive advantages.
• Implement marketing campaigns, events, and outreach programs to generate leads.
• Manage the entire sales process from inquiry to move-in with a personalized experience.
• Track and report on sales activities, lead conversions, and occupancy trends.
• Utilize CRM software to maintain accurate records of prospects and follow-up activities.
• Build and maintain relationships with prospective residents, families, and referral sources.
• Collaborate with leadership and staff to align sales efforts with community goals.

Skills

Sales

Negotiation

Closing

Communication

Interpersonal skills

CRM software

Microsoft Office

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

CRM software

Microsoft Office Suite

Job description

The Magnolia is seeking a dynamic Sales Manager to lead our community’s sales and marketing efforts, drive occupancy growth, and build relationships with prospective residents and families. This role emphasizes strategic planning, proactive outreach, and a passion for helping seniors find their ideal living environment.

You will work closely with the Executive Director and staff to implement campaigns, analyze market opportunities, and ensure a seamless move-in process while representing The