Senior Living Sales Director: Move-In Growth & Relationships

Foundry; Warrenton (VA); On-site; USD 95,000 - 140,000; Full time

Job summary

White Springs, a 92-unit senior living community in Virginia's horse and wine country, seeks a Sales Director to lead sales and marketing, build referral relationships, and guide families through move-in. The role blends community presence with market activity, focusing on move-ins and high occupancy.

You will coach S/M staff, partner with leadership, manage budgets, and ensure exceptional first impressions from initial contact to move-in.

Qualifications

• Bachelor's degree in business, marketing, communications, or equivalent experience.
• Minimum 3 to 5 years of sales management experience.
• Proven track record of new business development and closing skills.
• Experience in senior living, healthcare, hospitality, or another relationship-based sales environment is highly valued.
• Experience in relationship-based sales of services or intangibles is a plus.
• Strong interpersonal, communication, networking, and relationship-building skills.
• Must have a positive Criminal Background Screening and valid driver's license with acceptable MVR.

Responsibilities

• Present the Community to prospects using relationship-based selling techniques and provide a personalized, welcoming sales experience.
• Develop and nurture relationships with prospective residents, families, referral partners, and other community contacts.
• Coordinate a sales strategy that maximizes prospect interactions, lead follow-up, conversion opportunities, and time in the selling zone.
• Build and maintain strong occupancy through proactive sales, business development, networking, and relationship-building efforts.
• Develop and enhance the Community's image and reputation through appropriate public relations and community outreach activities.
• Provide ongoing customer service and first-impressions training to Community associates. Every associate must be sales and customer service oriented.
• Work collaboratively with Maintenance and Housekeeping to coordinate seamless move-ins and move-outs.
• Recruit, manage, train, motivate, and evaluate Sales & Marketing associates, where applicable, according to Company policies and procedures.
• Utilize payroll software to schedule S/M associates for six or seven days per week based on occupancy and peak periods.
• Oversee and monitor that S/M associates are properly accounting for hours worked; review time clock records with the Business Office Manager.
• Plan and manage the sales and marketing budget within approved guidelines and according to Company policies.
• Partner with the Executive Director and other leaders to create a smooth, positive move-in experience.

Skills

Relationship selling

New business development

Closing skills

Interpersonal skills

Networking

Communication

Sales leadership

Education

Bachelor's Degree in business/marketing/communications or equivalent

Job description

White Springs, a 92-unit senior living community in Virginia's horse and wine country, seeks a Sales Director to lead sales and marketing, build referral relationships, and guide families through move-in. The role blends community presence with market activity, focusing on move-ins and high occupancy.

You will coach S/M staff, partner with leadership, manage budgets, and ensure exceptional first impressions from initial contact to move-in.