Senior Living Sales Director: Growth & Relationships

Veranda Club; Boca Raton (FL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive pay

Medical

Dental

Vision

Life insurance

Disability insurance

PTO & holidays

401(k) with employer match

Paid training & career growth

Wellness benefits

Employee Assistance Program

Job summary

Veranda Club in Boca Raton, FL seeks a Director of Sales to lead all community sales efforts, driving occupancy and revenue through relationship-based outreach and strategic engagement. You will build referral networks, manage inquiries, and collaborate with leadership to deliver an exceptional resident-centered sales experience while growing the business.

The role requires a bachelor’s degree (preferred), 2+ years of sales/marketing experience in senior living or healthcare, and strong

Qualifications

• Bachelor’s degree preferred.
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry.
• Proven record of achieving sales targets and occupancy goals.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience using CRM systems to manage leads and track performance.
• Strong communication, presentation, and relationship-building skills.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines.
• Professional, compassionate approach with a resident- and family-first mindset.
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required).

Responsibilities

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing.
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process.
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development.
• Manage inquiries from all lead sources, providing timely responses and professional follow-up.
• Conduct personalized tours and discovery meetings to connect with prospective residents and families.
• Maintain accurate CRM data to track leads, activity, and conversion metrics.
• Plan and execute community marketing initiatives and sales events to drive qualified leads.
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies.
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies.
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families.
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets.
• Represent the community with professionalism, integrity, and compassion in all interactions.

Skills

Sales skills

Communication

Relationship-building

Lead conversion

Education

Bachelor’s degree in Marketing, Business, Public Relations, or related field

Tools

CRM systems

Microsoft Office

Job description

Veranda Club in Boca Raton, FL seeks a Director of Sales to lead all community sales efforts, driving occupancy and revenue through relationship-based outreach and strategic engagement. You will build referral networks, manage inquiries, and collaborate with leadership to deliver an exceptional resident-centered sales experience while growing the business.

The role requires a bachelor’s degree (preferred), 2+ years of sales/marketing experience in senior living or healthcare, and strong