Senior Living Sales Director - Growth, Impact & PTO

Vitality Living; Hudson (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

PTO

Job summary

Vitality Living is seeking a Sales Director to drive occupancy and revenue in our Hudson, FL community. You will develop quarterly sales and marketing plans, build relationships with residents and referral partners, and lead initiatives to ensure exceptional customer experiences.

You will analyze market trends, manage CRM data, and collaborate with regional teams to align strategies with community goals. A strong background in senior living sales and leadership is required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years of successful sales and leasing experience, preferably in senior living, with demonstrated ability to meet or exceed sales goals.
• Expertise in sales strategy execution and lead management, with a deep understanding of CRM systems and competitive analysis tools.
• Proven ability to manage multiple responsibilities, including customer relationship management, team training, and competitive intelligence gathering.
• Exceptional communication and interpersonal abilities.

Responsibilities

• Drive occupancy and revenue growth by achieving sales targets and fee collection.
• Develop and execute quarterly sales and marketing plans focused on move-ins, referral generation, community events, and local outreach.
• Build meaningful relationships with prospective residents and referral partners.
• Monitor sales performance, lead conversions, and CRM data to identify opportunities and guide pricing strategies.
• Collaborate with community leadership and regional sales teams to align sales initiatives with goals; train backup team.

Skills

Sales strategy execution

Lead management

Customer relationship management

Communication & interpersonal skills

Team training

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree is a plus

Tools

CRM systems

Competitive analysis tools

Pricing analytics tools

Job description

Vitality Living is seeking a Sales Director to drive occupancy and revenue in our Hudson, FL community. You will develop quarterly sales and marketing plans, build relationships with residents and referral partners, and lead initiatives to ensure exceptional customer experiences.

You will analyze market trends, manage CRM data, and collaborate with regional teams to align strategies with community goals. A strong background in senior living sales and leadership is required.