Senior Living Sales Director - Drive Census & Move-Ins

Mustang Creek Estates; Keller (TX); On-site; USD 85,000 - 130,000; Full time

Job summary

Mustang Creek Estates in Keller, TX is seeking a dynamic Sales Director for senior living to lead all sales efforts, drive move-ins, and maintain census targets. The role requires building strong relationships with families and referral sources while coordinating with the leadership team to meet community goals.

The ideal candidate has proven senior living sales experience, excellent communication and negotiation skills, and proficiency with CRM systems and Microsoft Office.

Qualifications

• Must have senior living sales experience (assisted living, memory care, or related).
• Proven ability to generate leads, close sales, and build long-term referral relationships.
• Strong communication, planning, and negotiation skills.
• Skilled in time management, organization, and follow-through.
• Proficiency in Microsoft Office (Excel, Outlook, Word); database/CRM experience a plus.

Responsibilities

• Lead all sales efforts to achieve and maintain 95%+ census and revenue goals.
• Develop, execute, and refine sales strategies that convert inquiries into move-ins.
• Build and maintain strong relationships with families, prospects, and local referral partners.
• Manage the entire move-in process, ensuring a smooth transition for residents and their families.
• Partner with the Executive Director and marketing leadership to align sales activities with community goals.
• Represent Mustang Creek Estates in the local community through outreach, presentations, and networking.

Skills

Senior living sales

Lead generation

Relationship building

Communication

Negotiation

Time management

MS Office

Tools

Microsoft Office

CRM software

Job description

Mustang Creek Estates in Keller, TX is seeking a dynamic Sales Director for senior living to lead all sales efforts, drive move-ins, and maintain census targets. The role requires building strong relationships with families and referral sources while coordinating with the leadership team to meet community goals.

The ideal candidate has proven senior living sales experience, excellent communication and negotiation skills, and proficiency with CRM systems and Microsoft Office.